Right now, it can feel for everyone like we’re preparing for a future of work that may look very different than today, with working from home on the rise and jobs rapidly transitioning between industries. This can make it feel like it’s difficult to prepare for the next phases of your career, but there are foundational steps you can take to bolster your brand. Here are steps to take to build your personal brand that lasts through uncertainty and into the future. Build or update your LinkedIn profile Your LinkedIn profile is essential as a foundation of your personal brand. After you have identified your career mission statement, you can build your digital brand online. Then use it to promote your skills, accomplishments and goals. If you have already taken these steps, use this time to review your content to update any outdated content, photos or text and make your profile relevant for today. Harness audio and videoEvery platform from Facebook to LinkedIn supports streaming video directly on their sites. This allows for greater expression of your soft skills like public speaking, leadership and presence. If video isn’t your favorite medium, there are other digital options to spread your message, including the rising podcast industry. Tools like Anchor.fm now make it possible to start a podcast with little equipment or training, using tools as basic as your phone. Focus on learnability None of us know exactly what the future of work will bring, but we do know that it will require constant learning on the job. In order to meet these new challenges, learnability is necessary. Learnability is the desire and ability to continually learn and grow throughout careers. Ask yourself, when was the last time you read something from an unusual perspective? When have you taken the time to wrap your head around a new industry? To keep your learnability skill sharp while uncertainty swirls, take the time to find unfamiliar topics, dig beneath the surface and keep growing. Find out your Learnability Quotient. In this time of uncertainty, roles in the future will require adaptability and resiliency. Increasingly, they are about what you are willing to learn, adapt and apply for tomorrow’s needs. By building your personal brand now, you will be able to project these values to the marketplace that needs them.
How to Build Your Personal Brand in Uncertain Times
How to Create an Elevator Pitch
Elevator pitches can help you rise up by focusing you on what you need, who you need to connect with, and how to get to the next floor in your career. Here are tips for how to create your elevator pitch.Elevator pitches aren’t just for elevators. The term “elevator pitch” has become shorthand for this type of concise summary, and it’s worth revisiting at any point in your career. That’s because the idea of creating a concise 30-to-90 second introduction of yourself, your needs and your goals helps focus you on what’s really important for your work. In fact, a well-crafted elevator pitch can still be useful without ever being delivered in person. Here are steps to take to create an elevator pitch for yourself.Define your target audienceThe premise of an elevator pitch is being ready when you happen to get in an elevator with the right person at the right time. What that means is that you’re not just talking to any random person who happens to be traveling to the same floor. Consider who you’d approach in this proverbial elevator. Is it someone who can get you a new job? A promotion? Help with a project at work? Is it someone who works in a particular industry? Picturing yourself in an elevator with the right person for an elevator pitch will help define who you need to connect with at this stage in your career.Make a story outlineNow that you have a captive audience in this elevator, how will you engage them so you don’t simply stare awkwardly at the numbers going up or down? Try telling a story. If you inspect the plot of any movie, you’ll see familiar stages. There’s essentially the problem, the struggle, the solution, and the resolution. You can approach any pitch in the same way. Place yourself in the middle of the script and define what problem you want to tackle, how you can help, what’s your solution, and what will happen after the resolution takes place. Write this out to create a movie in your own head.Take the plungeIf this elevator ride ever does take place, you’re going to need practice so you don’t freeze in the moment or trip all over your words. Hone your pitch by getting in an actual elevator and delivering your dialogue (just make sure it’s empty first). If the right person gets in, you’re ready to seize the opportunity. Your elevator pitch can prove to be useful in other ways, too. Getting directly to the point about what you can offer will be appreciated by any busy person. And by rehearsing a pitch in your own mind, you’ll set your sights on going up in your career. This article is contributed by Right Management, www.rightmanagement.sg, the global career experts within the ManpowerGroup.
5 Questions to Ask Potential Employers at Job Networking Events
When networking for a job, ask specific questions about the company and their open positions so that you can assess whether you're a good fit. These questions will help your identify opportunities for your career.Networking for a job is one of the most important things you can do to help achieve your short term career goals and to ensure you have a long and rewarding career. Few people stay at the same company for life any more. That means, networking for your next job should be a continuous endeavor. Attending networking events is one way to keep yourself in front of potential employers and keep your career moving forward.Here are five questions to ask potential employers at your next job networking event.Is your company hiring right now, or are you looking for a future hire? Just because a company sends a representative to a networking event doesn't mean they're hiring right now. Many human resources directors go to such events to keep their company in the spotlight for potential employees. Asking this question will help you identify which employers are hiring right now, and which might have job opportunities in the future.Where do you see your company being in 5 or 10 years? In today's rapidly-changing world of work, job security is never guaranteed. But, it's often more likely with a company that has a clear vision for the future. This question should reveal the organization's plans to remain sustainable and to better understand the kind of opportunities that might be available.What is a normal career path for someone holding that position? By asking this question, you can evaluate your own career path to see if you are a good candidate for a particular position. It's also a great way to learn about potential directions you can take your career in the future.What should a person read before taking that position? This is an important question that reveals the values of the company, and the person in front of you. That could be important if the person at the networking event is also the hiring manager.Are there any special preparations, career steps, or job/educational qualifications necessary for that position? If a position requires any special education or career prerequisites, you want to know that up front. If you aren't qualified today, you can determine whether or not that position is important enough to you to pursue the right qualifications.Job networking events give you an opportunity to match your current skills and qualifications with open job positions right now while evaluating where your career can be in the future.This article is contributed by Right Management, www.rightmanagement.sg, the global career experts within the ManpowerGroup.
Rethinking How You Network
Don’t limit yourself to a narrow definition of professional networking. Learn how to expand your approach with these creative networking tips. The term “networking” may have connotations of the golf course or a mixer in a bar after work. But networking really means increasing and strengthening your connections, which can be accomplished in a variety of ways. If you broaden your horizons, creative networking can be done in any number of settings tailored to your preferences. Here are five tips to go beyond collecting business cards. Network at Work You don’t even have to leave your office to start networking. Go to coffee with a colleague that you don’t know well, and you can open up the possibilities in your own workplace. In the long term, it can lead to meeting new people within your organization, opportunities to apply or develop your skills or even a promotion. In the short term, this has an added benefit of getting to know and understand your colleagues better. Use Reconnection as Networking Networking doesn’t always have to take place in person or with people you don’t know. In fact, networking is often more powerful when it’s cumulative, and not just a one-off encounter the first time you meet someone. Networking can also mean reconnecting with former colleagues and sending notes of appreciation, congratulations on work anniversaries, or other virtual ways to stay in touch. Create your Own Networking Club Don’t wait for a professional organization to dictate the rules of networking -- create your own! Successful networking can revolve around any shared activity, such as book clubs, foodie groups or whatever interests you. Silicon Valley investor Greg Gretsch, for example, uses his love of cycling as a way to meet other to work with. “Connecting with people is important to what I do, and you can learn a lot about a person, and from a person, on the bike,” Gretsch told the New York Times. Network through Volunteering Sometimes, networking can feel like it’s about gladhandling and backscratching. But you should be able to provide something of value to others when you network, which is why volunteering can be such a valuable benefit to everyone involved. In addition to helping you meet community leaders, volunteering can be an opportunity to experience another work sector, develop new skills and take on a leadership role as a trial next step within your organization. Volunteering can be good for more than the soul. This article is contributed by Right Management, www.rightmanagement.sg, the global career experts within the ManpowerGroup.