Right now, it can feel for everyone like we’re preparing for a future of work that may look very different than today, with working from home on the rise and jobs rapidly transitioning between industries. This can make it feel like it’s difficult to prepare for the next phases of your career, but there are foundational steps you can take to bolster your brand. Here are steps to take to build your personal brand that lasts through uncertainty and into the future. Build or update your LinkedIn profile Your LinkedIn profile is essential as a foundation of your personal brand. After you have identified your career mission statement, you can build your digital brand online. Then use it to promote your skills, accomplishments and goals. If you have already taken these steps, use this time to review your content to update any outdated content, photos or text and make your profile relevant for today. Harness audio and videoEvery platform from Facebook to LinkedIn supports streaming video directly on their sites. This allows for greater expression of your soft skills like public speaking, leadership and presence. If video isn’t your favorite medium, there are other digital options to spread your message, including the rising podcast industry. Tools like Anchor.fm now make it possible to start a podcast with little equipment or training, using tools as basic as your phone. Focus on learnability None of us know exactly what the future of work will bring, but we do know that it will require constant learning on the job. In order to meet these new challenges, learnability is necessary. Learnability is the desire and ability to continually learn and grow throughout careers. Ask yourself, when was the last time you read something from an unusual perspective? When have you taken the time to wrap your head around a new industry? To keep your learnability skill sharp while uncertainty swirls, take the time to find unfamiliar topics, dig beneath the surface and keep growing. Find out your Learnability Quotient. In this time of uncertainty, roles in the future will require adaptability and resiliency. Increasingly, they are about what you are willing to learn, adapt and apply for tomorrow’s needs. By building your personal brand now, you will be able to project these values to the marketplace that needs them.
How to Build Your Personal Brand in Uncertain Times
Tidying Your Social Media Profiles While Job Searching
Put your best digital foot forward in your job search by making sure social media is an asset, not a liability.In the past decade, social media has slowly but surely blurred the line between personal life with professional life. This can be easy to forget, until you start a new job search. While you may be comfortable with your social life overlapping, you may also want to make sure you are putting your best professional foot forward with your online accounts. Here are five tips to cleaning up your profiles.Check your privacy settingsFacebook provides a range of settings to allow your profile to be completely public to totally hidden. Most people will seek something in the middle, which allows their profile to be found in their network while keeping your posts private. On Facebook’s homepage, click on “privacy check-up” to see how your posts appear to others and adjust your settings accordingly. Other accounts such as Twitter and Instagram don’t allow this range of privacy settings, but allow you to make your public accounts private.Consider secondary professional accountsSocial networks were originally created to connect with friends and family, but have since made their way to include colleagues and business associates. If you prefer to keep these worlds separate, you can create secondary social media accounts for “friendly” business associates. If you do use a professional account, fill out the profile with your work information and include a professional headshot.Scan your historyEven if you choose to keep your accounts public, it’s a good idea to scan your social media history for any posts you may have forgotten about. You can do this by searching for your name with the “+” sign and any keywords. There’s also an app for that. The service Scrubber will look up your history and flag any potential posts that you may want to delete, such as ones with profanity or politics.Use workplace social tools to communicate in the officeBecause social media is convenient, it has replaced email for some everyday forms of communication in the workplace, which creates further blurring of the lines. Fortunately, there is an alternative for those who wish to keep the convenience of social media with the workplace focus of email. Interoffice communication tools such as Slack, Basecamp, Google Drive and Facebook for Work provide the group collaboration and familiar design interface of social media, while creating a place just for work.Share for the job you wantThe adage “dress for the job you want” also applies to social media: Share for the job you want. Social media can be an asset in this regard, not a liability. Use your platforms to follow the companies you’re interested in and share their content if it’s interesting to you. To help you decide what to share, use the “So what?” test: Is this helpful? Is it entertaining? Is it something I’d be comfortable with my boss or mother seeing?” If yes, share it.This article is contributed by Right Management, www.rightmanagement.sg, the global career experts within the ManpowerGroup.
Mastering LinkedIn is Humanly Possible
Top 10 Tips to Optimize Your LinkedIn Profile 1. Make the most of your professional headline.The most important part of your LinkedIn Profile is the section directly below your name. Get the most out of this space by writing a compelling and concise professional headline sharing who you are and what you do. This is a recruiter’s first indicator if you’re a potential fit for a position. Example: Contact Center Representative in Seattle area.2. Make your profile 100% complete.A complete profile improves your LinkedIn search ability. Make sure to include the following critical information:Accomplishments: Don’t be shy about your accomplishments. If you’ve received awards or other recognition, include this in your profile under the Awards section.Contact Information: Be sure to include your email address within this section. Most recruiters will contact you via email.History: Add all relevant positions you’ve held throughout your career, highlighting your contributions and accomplishments (avoid just a laundry list of duties), along with your educational background. Also be sure to upload a current resume. Don’t forget to include any professional organizations or volunteer work that you may be involved with.Skills: When listing skills, include keywords that would increase your chance of being found by a recruiter. Examples: Customer service skills, data management, outbound sales, etc.Summary: Fill out the summary to include key highlights of your professional self. Include hard skills (i.e., Excel proficiency), soft skills (i.e., communication strengths) and any examples that show the impact you had on the organizations you’ve worked forDon’t forget personal branding! Since your LinkedIn profile is your only online representation, take time to make your best impression and draw attention to what sets you apart from others.3. Build your network.The more connections you establish, the more likely your name shows up to those key decision makers as someone they should be in touch with. Ideally, you want your number of connections as close to 500 as possible, but make sure you are getting quality connections. That means connecting with your “Real World” network, or those people you’ve worked with closely, know your work ethic or can vouch for your soft skills.4. Get recommended.Recommendations are invaluable to enhance and add credibility to your profile. To get recommendations, you’ll most likely have to recommend someone first. When selecting the recommenders, it’s ideal to ask individuals with solid knowledge about you professionally and personally, so they can provide a relevant, insightful recommendation.5. Connect with companies.By following companies you’re interested in, you’ll be able to see updates on open positions, as well as view who works within that company. This gives you the opportunity to connect with key decision makers.6. Connect with professional groups.LinkedIn Groups are one of the best ways to make connections and find actual jobs. Join groups in your niche, as well as groups that are specific to careers and job searching.7. Be active.The more effort you put into your LinkedIn presence, the more you’ll get out of the social site. Whether you’re adding connections or providing updates, you’ll increase your chances of showing up on network pages.8. Add a photo.Upload a photo that presents you professionally. This helps add to your social media credibility.9. Share status updates.Whether it’s a link to a business article or a bit of your own wisdom, your thoughts should be shared on your LinkedIn profile. Any updates should place you in a respectable light, so keep them professional. An update rule of thumb is to share a posting up to three times a week.10. Establish your own URL.Set up your own URL on LinkedIn to make it easy for recruiters to find your profile. You can accomplish this by going to the settings tab within your profile. You can add this URL to your resume as well. An example of a custom URL is http://www.LinkedIn.com/in/johnsmith./li>Why is a LinkedIn profile important?LinkedIn has gained major traction over the last few years within the social media industry, becoming the world’s largest professional network with over 120 million members in over 200 countries and territories. Because of this. LinkedIn has changed the landscape for recruiters and job seekers forever. Now over 80% of companies use social media for recruitment, with 95% of those organization using LinkedIn.Still not convinced that you have to create a LinkedIn profile? Hopefully the following will help you out.LinkedIn standardizes job search information to make it easy for recruiters to find your profile. Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.LinkedIn creates your first online impression with a potential employerHave you ever Googled your name? Hiring managers and recruiters usually do. By joining LinkedIn, your LinkedIn profile will show up as one of the first search links, guaranteeing accurate (and professional) information.With over 900,000 LinkedIn groups, you can participate in discussions covering a range of topics, peruse job boards and get regular news updates.If you relocate or change phone numbers, you can frequently update LinkedIn to ensure that you are always aware of any potential job opportunities.Connect with us on Manpower LinkedIn
The Benefits of Branding Yourself With a Blog
How to create a blog to establish your personal brand, build your network and benefit your career.You’ve updated your resume, tweaked your LinkedIn profile and combed over your cover letter. But you still might be missing out on a powerful career booster: Blogging. Writing on an ongoing basis is another tool in your job search toolkit. Here are tips for how to create a blog to get the most out of this format.Start writing on Medium or LinkedInIn the past, you had to know at least something about technology and design to create a blog on Wordpress, Blogger or a similar service. Today, the website Medium.com lets you sign up and start writing with a few clicks. Then you can share your posts on LinkedIn, Twitter or your other social networks. LinkedIn also provides users with the option to post directly through the platform - providing a great opportunity to amplify your expertise to other professionals in your network.Organize your thoughtsWhen you’ve been in the same job for awhile, it’s all too easy to fall into the same routines and go through the motions. Blogging helps you break out of that complacency by forcing you to brainstorm blog topics, pay attention to trends, and organize your thoughts through writing. It creates a free professional development opportunity. When you start blogging, create a publishing schedule and stick to it to stay fresh.Comment on current eventsBlogging gives you the opportunity to make yourself relevant every time there are headlines in your industry. If you are an expert on a topic that’s in the news, writing your own take can make you visible to colleagues in your network and people searching for this topic on Google. Resumes stay the same for long periods of time, but blogging helps you be more dynamic.Use blogging as networkingHaving a blog doesn’t mean you need to do all the writing. Invite a colleague to write a guest post on your blog to help strengthen your connections. You can also ask to be a guest writer on other people’s blogs, which will help expand your visibility inside more networks.Expand into book publishingAfter you’ve built up a body of blogging work, you can take the next step by compiling your work into book or booklet-length content. To become a published author, there’s no need to have contacts in the book publishing industry anymore. You can self-publish with tools such as iBooks or Amazon Kindle Direct. Whether you sell this content or give it away for free, having a book or eBook can elevate your credibility and open up new opportunities like business speaking, consulting or promotions. This article is contributed by Right Management, www.rightmanagement.sg, the global career experts within the ManpowerGroup.