Key Responsibilities
- Manage and convert leads generated from marketing campaigns, referrals, events, and digital channels.
- Conduct sales consultations with parents, recommend suitable programmes, and secure enrolments.
- Drive enrolment targets and improve lead-to-enrolment conversion rates.
- Maintain and manage lead pipelines through CRM systems and follow-up processes.
- Identify upselling opportunities for classes, camps, workshops, and enrichment programmes.
- Build partnerships with schools, enrichment centres, and community organisations to generate new leads.
- Work closely with marketing and operations teams on enrolment campaigns, events, and growth initiatives.
- Analyse sales performance and provide recommendations to improve enrolment numbers.
- Support parent onboarding and ensure a positive customer journey.
Requirements
- Background in Sales, Business Development, Enrolments, Customer Acquisition, or Hospitality Sales.
- Proven track record in lead conversion and relationship building.
- Experience managing CRM systems and sales pipelines.
- With communication, negotiation, and objection-handling skills.
- Comfortable working with parents and children-focused environments.
- Self-motivated, target-driven, and results-oriented.
- Experience in enrichment, education, hospitality, retail, or service industries
- Corporate B2B sales profiles may not be suitable.
Job Reference: 160726
Industry: Retail Services
