Marketing Executive

Key Responsibilities

• Execute marketing campaigns, promotions, and new product launches.
• Coordinate daily marketing operations and project timelines.
• Organize retail activations, roadshows, atrium events, trade fairs, and sampling activities.
• Manage trade marketing activities and POSM execution, including planning, production, deployment, and retailer coordination.
• Liaise with agencies, suppliers, designers, retailers, and internal stakeholders to ensure smooth execution.
• Track A&P budgets, promotional spending, and campaign effectiveness.
• Prepare sales reports, brand performance analysis, promotional reviews, and market updates.
• Monitor project progress, identify gaps, and follow up with stakeholders to ensure timely completion.
• Support the Business Manager in managing brand priorities, promotions, and business initiatives.
• Provide administrative and operational marketing support as required.

Requirements

• Diploma or Degree in Marketing, Business, or a related field.
• 1-3 years of experience in marketing or trade marketing.
• FMCG or retail industry experience is advantageous.
• Proficiency in Microsoft Excel and PowerPoint.
• Good communication, coordination, and organizational skills.
• Detail-oriented, proactive, and able to manage multiple tasks simultaneously.
• Comfortable working in a fast-paced environment with tight deadlines.