Brand Executive / Senior Brand Executive

Location Singapore, Singapore
Job Reference Shinn_1556098885
Salary Negotiable
Consultant Name Huang Hongyou, Shinn
Consultant Email
Consultant Contact No. 62328812
EA License No. 02C3423
Consultant Registration No. R1768063


  • Develop and plan marketing strategies of the assigned brands.
  • Plan and implement ATL & BTL activities such as promotional activities, print advertisements, events, point-of-sales marketing etc.
  • Create, direct and monitor product launch thematic advertising, advertorial, editorial approval and joint promotion with media partners and third parties.
  • Co-work with respective trade channels for promotional mechanism, special offers, instore display and POS materials.
  • Plan, monitor and review on the marketing budget.
  • Plan and execute new product launches.
  • Conceptualize and initiate digital and social media campaigns through working with various digital agencies.
  • Responsible for planning and delivering innovative content across all social media platforms.
  • Responsible for content creation including design and copy writing for digital ads and related marketing collaterals.
  • Measure and report performance of all digital marketing campaigns.
  • Manage the ecommerce business by planning and executing online campaigns and promotions.
  • Monitor competitor's activities through print, TVC advertisements and data analysis, as well as current market performanceand trends.


  • University degree in Marketing or Business Administration.
  • Min. 3years' experience in a marketing or brand management role.
  • Experience in healthcare / personal care in the FMCG industry would be an advantage.
  • Possess strong communication skills in both English and Chinese language and is able to translate these 2 languages for marketing collaterals.
  • Proactive, result-driven and presentable.
  • Analytical minded, effective communication and interpersonal skills.
  • Hardworking with initiative and able to work under pressure to meet deadlines.
  • Proficiency in PC operations and Chinese wording processing.

Shinn, Hongyou Huang EA License No.: 02C3423 Personnel Registration No.:R1768063