Content Marketing Manager - 4 months contract - Up to $14K

Location Singapore
Discipline Banking & Finance
Job Reference BBBH92497_1599036214
Salary S$12000 - S$14000 per month
Consultant Name Rupa Kankariya
Consultant Email rupa.kankariya@manpower.com.sg
Consultant Contact No. 65515317
EA License No. 02C3423
Consultant Registration No. R1441955

Responsibilities:

  • Provide consultancy and manage a research-led project with a Client Issuer to uncover actionable and tangible insights which client can leverage to develop implementable content strategies.
  • To determine the strategic intent behind creating a content marketing strategy (acquisition, engagement, spend growth, etc.)
  • To conduct competitor scan and identify market best practices in Asia Pacific to understand their content marketing strategies
  • Onboard and brief third-party agency and support them to conduct consumer research to evaluate content preferences and requirements of the target customer segments
  • Prepare insights reports from market scan and consumer research
  • To distill key and critical insights from market scan and consumer research to inform key tenets and requirements of content strategies and implementation which will be used to create a Content Marketing Playbook

Requirement

  • At least 4-5 years of content marketing experience in Retail Banking, Financial Services or related industry; particularly knowledge in developing and/or leveraging innovative content strategies to drive key business objectives.
  • Well versed in financial products which include payments, banking segments, wealth products
  • Expertise in creating different type of content formats (videos, infographics, blogs, podcasts, etc.) across different media platforms
  • Experience synthesizing consumer inputs into actionable and meaningful insights related to content formats & channels
  • Strong Project management skills
  • Proven ability to work under pressure and complete tasks in a timely manner.
  • Critical-thinker and problem-solver
  • Data-driven and highly analytical

Interested candidates may send in their resume and cover letter directly to Rupa Kankariya (R1441955)

** We regret to inform that only shortlisted candidates will be notified.

We respect your privacy and all communication will be treated with confidentiality. If you wish to know more about this position or explore other roles, please prepare your updated profile and get in touch with our consultants at Rupa Kankariya (R1441955) EA Licence No (02C3423)

Please note that your response to this advertisement and communications with us pursuant to this advertisement will constitute informed consent to the collection, use and/or disclosure of personal data by Manpower for the purpose of carrying out its business, in compliance with the relevant provisions of the Personal Data Protection Act 2012.

Rupa Kankariya EA License No. 02C3423 Personnel Registration No. R1441955

Please note that your response to this advertisement and communications with us pursuant to this advertisement will constitute informed consent to the collection, use and/or disclosure of personal data by ManpowerGroup Singapore for the purpose of carrying out its business, in compliance with the relevant provisions of the Personal Data Protection Act 2012. To learn more about ManpowerGroup's Global Privacy Policy, please visit https://www.manpower.com.sg/privacy-policy