Manager, B2B Growth & Digital Acquisition (6 months Contract)

Location Singapore
Discipline Sales & Marketing
Job Reference BBBH106230_1634630409
Salary S$10000 - S$12000 per month
Client HSBC
Consultant Name Cabria Jireli Gem Mejia
Consultant Email gem.cabria@manpower.com.sg
Consultant Contact No. 62328815
EA License No. 02C3423
Consultant Registration No. R1434374

As one of the world’s largest banking and financial services organisations, HSBC has been connecting customers to opportunities since 1865. With operations in 65 countries and territories, HSBC’s unparalleled international network links developed and emerging markets, and spans the world’s largest and fastest-growing trade corridors. The bank serves more than 40 million customers through its commercial, retail, investment and private banking businesses, which are supported by operational and functional teams around the world.


Accountabilities for Business, Customers and Stakeholders

  • Develop and implement the digital advertising and social media operations and strategies to support business growth
  • Develop and maintain the public website, its content and optimization focused on customer experience and outcomes
  • Refine the martech strategy and framework based on performance, competitive marketplace and industry best practices
  • Partner with business, programme leads, regional teams and agencies to ensure common digital measurement metrics are embedded by developing tagging measurement strategies and processes
  • Ensure data and measurement alignment strategies are in place to enable cross-platform performance and attribution modelling.
  • Lead and manage relationship with key partners for advertising aligning to strategic priorities.
  • Keep abreast of new digital marketing ideas and tactics, consider potential application and enable / support roll out across markets
  • Leverage marketing best practices across markets to enhance performance including Agile work methodologies with key partners
  • Motivate and influence cross functional team to optimize the E2E digital customer journeys
  • Lead and manage media agency teams to deliver projects based on agreed budgets, objectives, targets, milestones in support of multiple business goals
  • Explore opportunities to make digital marketing operations more efficient and effective, and manage implementation when appropriate


KPIs will include, and not restricted to

  • Execution of always-on Digital Acquisition programmes
  • Social media strategy
  • MQLs, cost per lead, conversion and revenue growth
  • Market/wallet share for the strategic product or solution area
  • Improved Customer Experience (CX) outcomes.
  • Brand Equity Growth


Qualification:

  • Degree in Marketing, Business, or any related discipline
  • Growth and Digital Marketing professional with understanding of latest developments in the marketing and media world
  • Specific experience in key digital channels such as Search, Display, Programmatic, Social, Affiliates and Aggregators
  • Is a practitioner of the use of data and analytics in deriving customer value
  • Familiar with the operation of martech for Digital acquisition and able to translate business and customer needs into tech requirements
  • Highly collaborative and familiar with Agile working methodologies
  • Demonstrating ability to identify strategic needs-based solutions both now and in the future.
  • Evidence of team leadership attributes. Experience and evidence of working within teams in a highly matrixed organization.
  • Proven understanding of customer insights and their role in marketing strategy development and delivery as well as marketing communications development.
  • B2B marketing experience is good to have.
  • Applications and systems knowledge: Sprinklr, Adobe analytics, Google Analytics, Tealium, Eloqua

Jireli Gem Mejia Cabria EA License No. 02C3423 Personnel Registration No. R1434374

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