Event Sales Manager

Key Responsibilities

• Drive event sales and revenue growth by identifying new business opportunities and securing event bookings.
• Build and maintain lasting relationships with corporate clients, event planners, agencies, and key stakeholders.
• Manage event enquiries, reservations, proposals, quotations, contracts, billing, and client communications.
• Convert leads into confirmed bookings through effective sales, negotiation, and relationship management.
• Plan and coordinate events from initial enquiry through execution and post-event follow-up.
• Prepare event proposals, budgets, timelines, and costings to ensure successful delivery and profitability.
• Collaborate closely with operations, culinary, marketing, and support teams to deliver seamless event experiences.
• Coordinate vendors, suppliers, and event logistics to ensure smooth execution.
• Oversee on-site event operations and ensure exceptional guest satisfaction and service standards.
• Monitor event budgets, pricing, profitability, and overall financial performance.
• Conduct post-event reviews and identify opportunities for continuous improvement.
• Track sales performance, pipeline activity, and event outcomes, providing regular updates to management.
• Stay informed of industry trends and market opportunities to grow the events business.

Requirements

• Minimum 5 years of experience in event sales, event management, or business development within the hospitality/F&B industry.
• Proven track record in generating leads, converting enquiries, and achieving sales targets.
• Excellent client relationship management, networking, and business development skills.
• Commercially driven with experience managing budgets, pricing, and profitability.
• Proficient in Microsoft Office applications; experience with HubSpot, Tripleseat, or similar CRM/event management platforms is advantageous
• Established network of corporate clients, event planners, agencies, or industry contacts will be highly advantageous.