Key Account Executive - Modern Trade (FMCG)

Key Responsibilities

• Manage and grow sales performance of assigned Modern Trade accounts.
• Build and maintain good relationships with key customers and stakeholders.
• Develop and execute account plans to achieve sales, distribution, and profitability targets.
• Negotiate listing, promotions, pricing, and merchandising activities with customers.
• Monitor inventory levels, sales performance, and product availability.
• Work closely with internal teams to ensure smooth execution of promotional and marketing activities.
• Conduct regular business reviews with customers and identify growth opportunities.
• Analyze market trends, competitor activities, and shopper insights to support business decisions.
• Ensure excellent in-store visibility, distribution, and execution standards.
• Prepare sales forecasts, reports, and account performance analyses.

Requirements

• Diploma or Degree in Business, Marketing, Sales, or related disciplines.
• Minimum 2 to 5 years of sales or key account management experience in the FMCG industry.
• Experience handling Modern Trade accounts, supermarkets, hypermarkets, or retail chains will be highly advantageous.
• Good negotiation, presentation, and relationship management skills.
• Good analytical and business planning capabilities.
• Proficient in Microsoft Excel, PowerPoint, and sales reporting.
• Self-motivated, results-oriented, and able to work independently.