Assistant Marketing Manager | FMCG | Up to $5.8K

Location Singapore
Discipline Sales & Marketing
Job Reference BBBH137028_1713518432
Salary S$4500 - S$5800 per month + VB
Consultant Name Tng Wess Lee
Consultant Email
Consultant Contact No. 6232 5255
EA License No. 02C3423
Consultant Registration No. R1551835


  • Develop strategies for maximizing brand visibility, recognition and engagement during trade shows and/or for overall branding
  • Conceptualize, plan, and execute engaging events aligned with the brand's image and goals
  • Develop and implement effective public relations launch strategies for new products, services, or initiatives while evaluating the success through post-event analysis
  • Cultivate media relationships to secure coverage and manage press releases. Build and maintain relationships with journalists, bloggers, and influencers
  • Craft clear and compelling copy for various mediums, including social media, blog posts, and newsletters
  • Act as a spokesperson for the brand and facilitate media interviews when necessary. Act swiftly to manage and mitigate potential public relations crises
  • Develop and implement a robust CRM loyalty program to enhance customer retention and engagement.
  • Analyze customer data to tailor loyalty initiatives for maximum impact
  • Devise and execute digital marketing campaigns while establishing partnerships to generate leads for hair services & trade events to drive sales
  • Optimize promotional activities to increase footfall and customer satisfaction
  • Utilize SEO, social media, and other digital channels to drive online engagement


  • Minimum Degree in marketing, business, or a relevant field
  • At least 5 years of experience in the FMCG or beauty industry
  • Proven experience in marketing roles, with a background in trade and retail marketing, branding, lead generation & CRM

Tng Wess Lee License No.: 02C3423 Personnel Registration No.: R1551835

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