Business Analyst (Marketing) | Contract

Location Singapore
Discipline Sales & Marketing
Job Reference BBBH137641_1713431136
Salary S$5000 - S$6000 per month
Consultant Name Carolyn Ann Santibanez Mendoza
Consultant Email
Consultant Contact No. 65515316
EA License No. 02C3423
Consultant Registration No. R1105160

Job Summary:
The Marketing Operations team drives the execution and campaign delivery of the lifecycle communications to enable the initiatives and objectives of the marketers. This role administers user lifecycle messaging tests to drive experimentation and draw learnings from strategies defined by the marketers. This role is a hybrid of skill sets, which include hands-on coding, test instrumentation, marketer strategy thought-partner, and user advocate - leveraging expert internal resources when appropriate. A successful Analyst maximizes message utilization while balancing the needs of users and internal stakeholders using a measured collaborative approach.

Job Scope

  • Build, test and deliver lifecycle messages.
  • Execute messaging optimization and best practice adoption.
  • Run split and multivariate tests, ensuring test protocols are administered to minimize bias.
  • Coordinate with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers.
  • Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles, and ensure they're addressed.
  • Monitor messaging programs and campaigns and mitigate or flag issues to partners.
  • Traffic messages utilizing targeting capabilities.
  • Implement and audit all analytic encoding to enable messaging effectiveness.
  • Drive messaging reporting and run adhoc analysis when requested.
  • Ensure all messages conform to GDPR, and other legal or compliance requirements.

Job Qualifications

  • Degree in Marketing, IT, Computer Science, or related field, and/or equivalent practical experience.
  • 2+ years' in marketing executing CRM/Lifecycle channel optimization and insight.
  • Experience in email, push, SMS, in-app messaging channels and platforms.
  • An understanding and administration of message experimentation best practices.
  • Attention to detail, with an ability to identify issues and implement remedies.
  • Proficiency in building HTML emails from assets files, make message template adjustments and can articulate more complex needs to developers.
  • Passion for velocity, enabling the team to scale through superior project management.
  • Analytic orientation and curiosity, using insights to drive your next course of action.
  • Superior presentation, communication, and documentation skills.
  • Be a highly organized, highly methodical and excellent team player.
  • Be able to multitask and handle simultaneous projects, have exceptional problem-solving skills and display composure under stress.
  • Self-motivated, with a drive to exceed user expectations and enable partner marketing teams.
  • Superior stakeholder partnership management via a consultative approach.
  • Working knowledge of agile methodologies and of Jira/Confluence.
  • Working knowledge of email and mobile channel best practices.
  • Ability to be on-call when high priority business needs necessitate.
  • Working knowledge of SQL and template scripting (e.g., AMP script, Liquid).
  • Working knowledge of Salesforce Marketing Cloud, Braze, and /or other lifecycle marketing platforms, ideally certified in one main platform.
  • Experience supporting a regionally distributed stakeholder team.
  • Working knowledge of compliance requirements.

Carolyn Ann Santibanez Mendoza EA License No. 02C3423 Personnel Registration No. R1105160

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