Business Development Executive

Location Singapore
Discipline Sales & Marketing
Job Reference BBBH101420_1625578482
Salary S$6000 - S$7000 per month
Consultant Name Carolyn Ann Santibanez Mendoza
Consultant Email
Consultant Contact No. 65515316
EA License No. 02C3423
Consultant Registration No. R1105160

The Business Development team is responsible for revenue generation and customer service management of the company.
The Business Development owns and leads relationships with commercial leads with existing 3rd party DSP partnerships and the company's own DSP, being the main point of contact for new opportunities and integrations.
The Business Development is responsible for customer service management across all platforms. This involves managing communications to ensure overall success of campaigns, whilst protecting and growing revenue for the business

  • Identify and develop new sales opportunities for key DSP clients and prospects in the region against individual book of business.
  • Manage DSP accounts to drive revenue and develop strategic relationships.
  • Where the BD are managed from US deliver appropriate and timely feedback to internal teams to ensure regional issues understood and actioned.
  • Use account plans and bidder health analysis to drive long-term revenue growth across agreed quarterly DSP specific goals and QBRs to drive these objectives to externally facing outcomes.
  • Ensure clients have access to current marketing collateral and best practices, in order to arm their commercial teams with effective material for sales meetings.
  • Ensure Quarterly Business Reviews are executed in a timely and effective manner to get maximum commercial product insight from partners.
  • Collaborate with market Buyer Development to highlight DSP opportunities and merchandise "Pipes and PMPs"
  • Monitor spend (daily), troubleshoot and provide hygiene and PMP support across both BD and buyer dev seats on bidders.
  • Support Buyer Dev in meetings/reviews as required
  • Grow and maintain excellent relationships with our US counterparts.
  • Responsible for whitelist support, including O&O and 3P publisher enablement against bidder buying
  • Internal QBR's and analysis on an ongoing basis.
  • Manage external comms around platform consolidation and maximize revenue opportunity (and minimize revenue leakage) where appropriate.
  • We manage local region's specific endpoints and work closely with the US platform teams to manage gaps and communicate effectively

Job Function:

  • Maintain and monitor bidder health through BD Hygiene
  • Use Supply Path Optimization techniques to refine and activate relevant supply.
  • Partner with Buyer Dev through deal merchandising, troubleshooting and support and provide bidder expertise
  • Regional consultant for all programmatic buying in display, mobile and video, able to support conversations including delivery issues, integration issues, Deal ID issues, cookie sync, fixed CPM, product issues
  • Actively seek training in product releases for example Open RTB upgrades, Programmatic Guaranteed, Identity Solutions, Regulatory Enforcement, ads.txt/app ads.txt/sellers.json and lead local region's Buyer Development teams through these integrations

Job Requirements:

  • Degree in Marketing, Business Studies or any related field
  • Experience in IT or Telecom industry
  • With 3 - 6 years of experience business develepment, bid management field, contracting, pricing, tendering, client strategy or professional services
  • Able to understand technical engineering aspects
  • Positive attitude and can work independently and collaboratively towards tight deadlines and under time pressure

Carolyn Ann Santibanez Mendoza EA License No. 02C3423 Personnel Registration No. R1105160

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