Responsibilities

• To develop and implement marketing strategies for Remittance, Ecosystem and Marketplace
• To coordinate with internal teams and external agencies to manage and optimize digital marketing platforms, including social media channels, email marketing, website, and other online channels.
• Responsible for launching experiments leveraging on Artificial Intelligence (AI) Machine Learning (ML) and Gen AI to drive Remittance, Ecosystem and Marketplace business.
• To analyze marketing data and metrics to track campaign performance and identify areas for improvement.
• To lead the setup of control towers with clear definition of success metrics and focus on driving top funnel traffic and business outcomes.
• Collaborate with cross-functional teams to ensure marketing initiatives align with overall business objectives.

Requirement:

• Bachelor's degree in Business Management, Marketing or in related majors
• At least 1-2 years of experience in Business Management Support
• Must have experience in developing marketing strategies.
• Excellent stakeholder management skills.
• Able to work in a fast paced environment.

Interested Applicants, please email your resume to rupa.kankariya@manpower.com.sg (R1441955), stating the position as the subject title in the email. All Applications will be handled with strict confidentiality

Rupa Kankariya EA License No. 02C3423 Personnel Registration No. R1441955

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