Communications & Digital Marketing (Automotive) | UP to SGD10K

Location Singapore
Discipline Sales & Marketing
Job Reference BBBH139784_1720506652
Salary S$8000 - S$10000 per month
Consultant Name Wee Ben Ann, Andy
Consultant Email [email protected]
Consultant Contact No. 62328831
EA License No. 02C3423
Consultant Registration No. R1552080

Job Description

  • Develop Brand Guidelines: Craft comprehensive brand guidelines that encompass the brand values, voice, tone, and visual identity. Ensure consistency across all communication channels. Conduct training sessions to educate internal stakeholders on brand guidelines, ensuring alignment and understanding across departments.
  • Brand Management: Oversee all aspects of brand management, including setting up brand positioning, defining brand frameworks, and monitoring brand perception.
  • Communication Guidelines: Establish communication guidelines for both internal and external use, ensuring clarity, consistency, and effectiveness in messaging.
  • Website Optimization: Review and optimize of organization's website to enhance user experience, drive engagement, and align with brand objectives. Utilize experience in website development to implement necessary changes.
  • Social Media Management: Create compelling content for social media platforms, tailored to target audience and aligned with brand messaging. Drive engagement and foster community growth through impactful storytelling. Managing of social media channels, particularly focusing on B2B industry engagement. Implement strategies to increase followers, drive traffic, and generate leads.
  • Community Building: Utilize hands-on experience to build and nurture online communities around the brand, fostering meaningful interactions and engagement.
  • Digital Campaign Management: Plan, execute, and optimize digital campaigns across various platforms. Utilize data insights to analyze campaign performance and make informed decisions. Utilize analytical tools to track and analyze the performance of digital campaigns, social media activities, and website metrics. Generate reports and insights to inform future strategies.

Job Requirements

  • Degree in Marketing / Communications or related fields.
  • Minimum of 8 years of relevant working experience in Brand Communication and Digital Marketing.
  • Prior experience within the Automotive industry will be highly advantageous.
  • Possess operational proficiency in website development and optimization.
  • Hands-on experience in managing social media accounts and building of online communities.
  • Possess excellent analytical skills and proficiency in data analytics tools (Tableu, PowerBI etc.).
  • Comfortable in regional travelling across Southeast Asia region for business purposes.

Andy, Wee Ben Ann License No.: 02C3423 Personnel Registration No.: R1552080

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