Responsibilities:
- Develop compelling and engaging content, including blog posts, social media content, email campaigns, and website copy.
- Develop and execute comprehensive marketing plans to promote our events and services.
- Monitor and report on marketing campaign performance, including ROI and KPIs, and make data-driven recommendations for optimization.
- Conduct research and stay up-to-date with industry trends to produce relevant and informative content for our target audience.
- Utilize market research and competitive analysis to identify target markets, audience segments, and marketing opportunities.
- Collaborate with the creative team to ensure content aligns with the company's brand voice and marketing objectives.
- Collaborate with internal teams, including creative, production, and operations, to ensure successful event planning and execution.
- Coordinate with external vendors and partners to maximize promotional opportunities and event success.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum 2 years experience in content generation, lead generation, and business development, ideally within the events or marketing industry.
- Good understanding of digital marketing channels, including social media, email marketing, and content marketing.
- Proficient in using marketing automation tools, CRM systems like HubSpot, and analytics platforms.
Tng Wess Lee License No.: 02C3423 Personnel Registration No.: R1551835
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