Corporate Communication Assistant Manager

Location Singapore
Discipline Advertising & Public Relations
Job Reference BBBH121104_1667832511
Salary S$4500 - S$5500 per month + AWS + VB
Consultant Name Tng Wess Lee
Consultant Email wesslee.tng@manpower.com.sg
Consultant Contact No. 6232 5255
EA License No. 02C3423
Consultant Registration No. R1551835


Responsibilities:
Digital communications

  • Manage and enhance client's digital platforms to maximise reach and drive engagement
  • Leverage digital and online communications and analytics tools to achieve the company's messaging objectives
  • Activate brand storytelling techniques to transform corporate milestones, events and developments into compelling content to reach diverse groups of stakeholders (investors, built industry associates, employees, homebuyers, tenants and community)
  • Manage digital consultants, agencies and vendors in content development, and drive content optimisation to improve social engagement performance
  • Develop a success matrix to measure the performance of digital initiatives, content and engagement results


Integrated communications:

  • Craft and develop company announcements, extending the content across owned and paid digital channels
  • Collaborate with team members to enhance the reach of media statements and interview / feature opportunities


Corporate marketing (digital platforms)

  • Conceptualise and manage the production of corporate collaterals, corporate advertising / branding materials in Singapore and key overseas markets (e.g. UK, China, Japan, Australia) for digital platforms
  • Enhance corporate profiling through awards submissions
  • Drive brand consistency by harmonising corporate identity guidelines across various operating markets


Crisis / issues management and strategic / tactical communications

  • Tap digital and social media intelligence in identifying potential crises, as well as tracking of coverage and mentions across all media and digital platforms
  • Manage the dissemination of crisis communications across digital platforms
  • Conduct sentiment and coverage analysis



Requirements:

  • Degree in communications or other relevant fields
  • At least 2-3 years of communications work experience with an aptitude for a range of communications functions, especially in digital / social media aspects
  • Skilled in curating digital content, brand storytelling and analytics to enhance outreach
  • Experience in brand story creation will be advantageous
  • Adept at writing and developing digital content, including video production
  • Excellent time and project management, able to coordinate with colleagues from various departments, manage vendors and liaise with external stakeholders
  • Self-starter who's brimming with ideas
  • Meticulous with good attention to detail

Tng Wess Lee License No.: 02C3423 Personnel Registration No.: R1551835

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