Creative Design Director (Packaging Design), Contract

Location Singapore
Discipline Advertising & Public Relations
Job Reference BBBH136597_1709788643
Salary Negotiable
Consultant Name Kang Abelene Marianne Mrs Rozario Abelene Marianne
Consultant Email
Consultant Contact No. 6551 5320
EA License No. 02C3423
Consultant Registration No. R2089914

Creative Design Director (Packaging Design), Contract

Experience leading packaging, brand identity and graphic design.

This role sits within the IMX team (Integrated Marketing Experience) and is accountable for the design, management, and delivery of the visual identity of our brands across the ASP (ASEAN & S.Pacific) operating unit.

Brand & Visual Systems - Packaging & Other Touchpoints

  • Lead the brand design strategy and creative direction across categories and projects to innovate for growth as part of the marketing transformation, in close collaboration with cross functional partners - Brand, Frontline, Regulatory, Legal, Commercial and Franchise Marketing as well as with partners where appropriate.
  • Define, manage & deliver packaging design solutions for the ASP business in partnership with the design network of global teams, external agencies, design & artwork agencies, and print production and delivery teams
  • Partner global design on regional charters as lead region to develop inspirational & scalable design solutions that are consumer centric
  • Adapt global toolkits on core brands to the formats across our markets, while making the designs regionally relevant to the consumers we serve
  • Articulate the visual interpretation/graphic systems to be implemented in each market of ASP through playbooks and toolkits, working with a network of design delivery managers
  • Work closely with the print production and artwork teams to deliver best in class execution on packaging

    Organizational Leadership, Packaging design project & stakeholder management
  • Manage packaging design projects, timelines and processes
  • Lead design thinking sessions with multifunction teams
  • Ensure stewardship of the design processes, to check that the work is matched with the right briefs, resources (budgets and time)
  • Manage design project timelines and hold collaborators accountable to their deliverables
  • Develop design efficiency and productivity to manage the scale of the ASP business
    * Build an irresistible design passion in the business team with culture of pro-active design ownership

Kang Abelene Marianne Mrs Rozario Abelene Marianne

EA License No.: 02C3423 | Personnel Reg No.: R2089914

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