Digital Marketing Assistant (Contract | Pasir Panjang | $2,700)

Location Singapore, Singapore
Discipline Sales & Marketing
Job Reference 12_1559190187
Salary S$2600 - S$2700 per month
Consultant Name Cabria Jireli Gem Mejia
Consultant Email
Consultant Contact No. 62328815
EA License No. 02C3423
Consultant Registration No. R1434374

The Digital Acquisition and Capabilities Assistant is responsible for driving online acquisition of high value customers through executing effective digital marketing strategies. The Assistant will also manage multiple digital platforms collaborating with Central Technology Teams (such as Integrated Marketing Solutions, Member-Get-Member Centre of Excellence) to implement new digital capabilities for driving customer acquisition, engagement and delivering best in class digital experience.

Work with key internal and external stakeholders to drive online acquisitions
Work with marketing agencies and external partners to create effective digital marketing strategies, execution plan and performance tracking for acquisition campaigns.
* Optimize marketing investments to drive online acquisitions, increase cost efficiencies and delivering key measurement metrics for card acquisition and performance targets
* Manage, collaborate and grow existing relationship with product teams and sales channel leaders (outdoor sales and telemarketing) to deliver acquisition targets through strategic marketing campaigns and external partner's offline and online channels
* Responsible for managing customer digital experience performance metrics focusing on improving user experiences to drive incremental card applications and new card member accounts which may include monitoring changes in card applications / submissions rate before and after capability enhancement
* Responsible for optimizing the acquisition funnel and identifying improvement areas in the end-to-end customer journey to drive incremental card applications and new card member accounts
* Implement new digital capabilities, coordinate capability build and manage capability rollout with central teams
* Ensuring compliance to all legal and regulatory requirements while keeping customer experience as top priority
* Degree in Marketing or Business-related disciplines. Candidates with prior relevant experience, preferably in consumer marketing, will have an advantage.
* Working knowledge on digital marketing and social media strategies
* Some understanding of web knowledge such as (SEO, SEM, HTML)
* Excellent communicator with good relationship management skills and able to effectively manage internal and external partners
* Strong Will to Win and passion for acquisition marketing
We respect your privacy and all communication will be treated with confidentiality. If you wish to know more about this position or explore other roles, please prepare your updated profile and get in touch with our consultants at 6232 8811 (EA License: 02C3423)
Please note that your response to this advertisement and communications with us pursuant to this advertisement will constitute informed consent to the collection, use and/or disclosure of personal data by Manpower for the purpose of carrying out its business, in compliance with the relevant provisions of the Personal Data Protection Act 2012

Jireli Gem Mejia Cabria EA License No. 02C3423 Personnel Registration No. R1434374