Digital Marketing Executive | Contract $2.8k | MNC

Location Singapore
Discipline Banking & Finance
Job Reference BBBH121137_1673943882
Salary Negotiable
Consultant Name Charmane Castillo Lalog
Consultant Email charmane.lalog@manpower.com.sg
Consultant Contact No. 6232 8801
EA License No. 02C3423
Consultant Registration No. R1767650


Responsibilities:

  • Work with key internal and external stakeholders to drive online acquisitions for the Company's propriety and co-brand products.
  • Work with marketing agencies and external partners to create effective digital marketing strategies, execution plan and performance tracking for acquisition campaigns.
  • Optimize marketing investments to drive online acquisitions, increase cost efficiencies and delivering key measurement metrics for acquisition and performance targets.
  • Manage, collaborate, and grow existing relationship with product teams and sales channel leaders (outdoor sales and telemarketing) to deliver acquisition targets through strategic marketing campaigns and external partner's offline and online channels.
  • Responsible for managing customer digital experience performance metrics focusing on improving user experiences to drive incremental customer applications and new member accounts which may include monitoring changes in applications / submissions rate before and after capability enhancement.
  • Responsible for optimizing the acquisition funnel and identifying improvement areas in the end-to-end customer journey to drive incremental applications and new member accounts.
  • Implement new digital capabilities, coordinate capability builds and manage capability rollout with central teams.
  • Ensuring compliance to all legal and regulatory requirements while keeping customer experience as top priority
  • Lead and execute campaigns through platform and customer touch points such as online account management and other communication channels.
  • Optimize the client's platform, driving referral engagements and manage customers' complaints.
  • Attend regular calls led by regional and central marketing team to rollout Member acquisition campaigns and digital capabilities.
  • Understand end-to-end processes from digital marketing, digital acquisitions, applications processing, gift fulfillment, customer servicing, digital capabilities, operational risk, and compliance requirements to ensure project delivery.
  • Build internal cross line of business and external partners' relationships to ensure strategy alignment and smooth facilitation of project implementation.
  • Manage end-to-end project delivery, project status reporting, risk management and issue escalation, ensuring that projects are delivered timely and within scope.


Requirements:

  • Degree in Marketing or any Business-related field.
  • At least 1 year of working experience in Digital Marketing, Consumer Marketing or Social Media Marketing role.
  • Analytical, sound business and financial acumen, attention to details and comfortable with centralized work processes
  • Self-motivated, with a passion to identify opportunities, propose new concepts to drive innovation and changes in acquisition strategies.
  • Excellent communicator with good relationship management skills and able to effectively manage internal and external partners.
  • Flexible, open-minded, and proactive under ever-changing environment
  • Ability to work both independently and with a cross-functional business unit.
  • Ability to prioritize, work on multiple simultaneous tasks in a matrix and fast-moving environment and under pressure to meet multiple deadlines.
  • Solid project management and execution experience with growth mindset
  • Working knowledge on digital marketing and social media strategies
  • Some understanding of web knowledge such as (SEO, SEM, HTML)
  • Understanding of the products in Financial Services Industry is good to have.



Interested candidates may send in their resume and cover letter directly to:
Lalog Charmane Castillo | EA License No. 02C3423 | Personnel Registration No. R1767650

We respect your privacy and all communication will be treated with confidentiality. If you wish to know more about this position or explore other roles, please prepare your updated profile and get in touch with Charm at charmane.lalog@manpower.com.sg
Please note that your response to this advertisement and communications with us pursuant to this advertisement will constitute informed consent to the collection, use and/or disclosure of personal data by ManpowerGroup Singapore for the purpose of carrying out its business, in compliance with the relevant provisions of the Personal Data Protection Act 2012. To learn more about ManpowerGroup's Global Privacy Policy, please visit
https://www.manpower.com.sg/privacy-policy

Charmane Castillo Lalog License No.: 02C3423 Personnel Registration No.: R1767650

Please note that your response to this advertisement and communications with us pursuant to this advertisement will constitute informed consent to the collection, use and/or disclosure of personal data by ManpowerGroup Singapore for the purpose of carrying out its business, in compliance with the relevant provisions of the Personal Data Protection Act 2012. To learn more about ManpowerGroup's Global Privacy Policy, please visit https://www.manpower.com.sg/privacy-policy