Digital Marketing Executive (Gaming Industry)

Location Singapore, Singapore
Discipline IT
Job Reference BBBH85102_1576724407
Salary Negotiable
Consultant Name Cristina Malabuyoc Malijan
Consultant Email cristina.malijan@manpower.com.sg
Consultant Contact No. 62328835
EA License No. 02C3423
Consultant Registration No. R1111547


Job scopes:

  • Assist in planning the Marketing Budget & Marketing Mix using CPI & Install Targets
  • Execute Performance Marketing Plans during Pre-Launch, Launch & Sustain lifecycle phases
  • Update the Marketing Roadmap for a Portfolio of Games
  • Manage Agency (UA, Creative, etc.) Partners - initial briefing, creative concepting & execution
  • Assist in the creation of Marketing Assets (Copy, Banners, Trailers, Landing Pages)
  • Assist in the creation of UA Campaigns on Display & Video Ad Channels
  • Perform Competitor Marketing Execution Analysis to strengthen in-house initiatives
  • Oversee ASO & A/B Testing Initiatives to optimize Conversion Rates & CPIs
  • Measure & Report on Cohorted Campaign Performance
  • Work together with Developers to define & troubleshoot Attribution SDK events integration
  • Collaborate with Game Developers to identify Marketing Message & Product Positioning



Requirements:

Experience

  • Degree in Marketing or equivalent
  • 2 years of experience in Mobile App Marketing
  • Good understanding of Mobile Marketing Channels
  • Good understanding of Key Levers that can influence Marketing Campaign performance
  • Good understanding of the User Acquisition Funnel (from Impression to Purchase)
  • Strong hands-on experience running AdWords & Facebook Campaigns
  • Experience in data-backed and process-driven decision-making is a plus
  • Experience in Analytics, Market Research & Copy-Writing is a plus
  • Understanding of Mobile Game Mechanics & Social Viral Mechanisms is a plus


Interested candidates, please send us your updated resume in MS word format, stating your date of availability, current/last drawn salary & expected salary to : Cristina.malijan@manpower.com.sg or call 62328835 for a short discussion

Cristina Malabuyoc Malijan EA License No. 02C3423 Personnel Registration No. R1111547

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