Job scopes:
- Assist in planning the Marketing Budget & Marketing Mix using CPI & Install Targets
- Execute Performance Marketing Plans during Pre-Launch, Launch & Sustain lifecycle phases
- Update the Marketing Roadmap for a Portfolio of Games
- Manage Agency (UA, Creative, etc.) Partners - initial briefing, creative concepting & execution
- Assist in the creation of Marketing Assets (Copy, Banners, Trailers, Landing Pages)
- Assist in the creation of UA Campaigns on Display & Video Ad Channels
- Perform Competitor Marketing Execution Analysis to strengthen in-house initiatives
- Oversee ASO & A/B Testing Initiatives to optimize Conversion Rates & CPIs
- Measure & Report on Cohorted Campaign Performance
- Work together with Developers to define & troubleshoot Attribution SDK events integration
- Collaborate with Game Developers to identify Marketing Message & Product Positioning
Requirements:
Experience
- Degree in Marketing or equivalent
- 2 years of experience in Mobile App Marketing
- Good understanding of Mobile Marketing Channels
- Good understanding of Key Levers that can influence Marketing Campaign performance
- Good understanding of the User Acquisition Funnel (from Impression to Purchase)
- Strong hands-on experience running AdWords & Facebook Campaigns
- Experience in data-backed and process-driven decision-making is a plus
- Experience in Analytics, Market Research & Copy-Writing is a plus
- Understanding of Mobile Game Mechanics & Social Viral Mechanisms is a plus
Interested candidates, please send us your updated resume in MS word format, stating your date of availability, current/last drawn salary & expected salary to : Cristina.malijan@manpower.com.sg or call 62328835 for a short discussion
Cristina Malabuyoc Malijan EA License No. 02C3423 Personnel Registration No. R1111547
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