- Work with Japan HQ to plan, execute new enhancements and maintenance for regional website.
- Generate data driven insights using GA for customer journey and plan
- Undertake SEO initiatives together with team members to improve google ranking for selected keywords and
- Work with agency to analyze maintenance & system bottlenecks and propose improvements for system requirement or automation of workflows to Japan HQ to reduce the maintenance workload and improve page speed.
- Work with regional sales offices to build on loyalty programs using data, business insights, system capability and customer feedback to drive more traffic, sales conversion, early engagement and stronger/longer affinity
- Partner with internal and external stakeholders to initiate, co-develop and optimise Loyalty and Marketing system as well as engagement (targeting & retargeting) journeys.
- Work collaboratively with the regional sales offices to ensure their digital marketing plans are developed with a keen understanding of media and audience performance and insights. Review of post campaign results, analyse the effect the digital plans have on onsite metrics (traffic, bounce rates, conversion rates etc), and work with them to make adjustments and improve for future campaigns
- Work with sales offices to test market on new digital platforms to ensure that we fully maximizing opportunities present in the market
- At least 3-5 years of Loyalty and CRM experience in retail or agency, ideally with hands on experience in marketing technology and personalized communications.
- Deep proficiency with analytics tools
- Deep understanding of SEO and SEM
- Good interpersonal communication, organization, and time-management skills
Tng Wess Lee License No.: 02C3423 Personnel Registration No.: R1551835