Scope of Work:
- Analyze Search ADs performance attribution and optimization strategy for regional client covering 8 countries in SEA
- Strategic planning based on the analysis insight for SEM (Search Ads) & SEO on company's website
- Utilize Google Marketing Platform as marketing insight & strategy
- Running Google Display/Youtube ADs through Double Click/ DV360/ Adwords
- Site optimization based on SEO analysis through Google Search console and 3rd party tools (SEM Rush)
- Running holistic marketing performance analysis through Google analytics mapping the Google AD network
- Client communication and presentation
Requirements:
- Min 3 years of Search (SEM/SEO) with hands-on experience
- Search AD: Google Adwords (Display & Search) / Double Click / DV 360 / Youtube
- SEO: Search console, SEM Rush
Tay Tong Fang Nicole License No. 02C3423 Personnel Registration No. R1546889
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