Job Responsibilities:
- Manage Google Ads and Facebook marketing spending
- Develop and implement digital marketing strategies including but not limiting to Paid Search, Social and Display performance media focusing more on Google Ads and Facebook, with goal of increasing ROAS
- Knowledge of various Google campaigns specially Google Shopping, Google Search campaigns and have handled campaigns of budget of USD 15k to 20k per month
- Ability to create alternate A/B split test campaigns based on various metrics provided
- Knowledge of Facebook ad campaigns
- Leverage on marketing automation tools (klaviyo) to implement email lead generation and nurturing programs to drive engagement, traffics and conversions.
- Deep Knowledge of Google Analytics to analysis various trends, key metrics.
- Focus on various parts of website to advice our team on better performing and under performing areas and products
- Ability to create custom UTM parameters for analytics
- Prepare qualitative and quantitative analysis reports to inform stakeholders of collective performance in all digital marketing efforts.
- Preferably with experience in B2C ecommerce environment.
- Other related duties as assigned
Job Requirements:
- Minimum 1 year prior work experience in ecommerce marketing managing Google Ads and/or Facebook ads.
- Experience in B2C ecommerce environment.
- Knowledge of new trends and changes in the online ecommerce marketing
- Ability to work with our marketing agency and communicate with them on regular basis
- Ability to work with our internal website maintenance team to better increase conversion
- Good in Microsoft Excel
Tng Wess Lee License No.: 02C3423 Personnel Registration No.: R1551835
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