Ecommerce Digital Marketing Specialist

Location Singapore
Discipline Sales & Marketing
Job Reference BBBH122160_1672380576
Salary S$4000 - S$5000 per month
Consultant Name Tng Wess Lee
Consultant Email
Consultant Contact No. 6232 5255
EA License No. 02C3423
Consultant Registration No. R1551835

Job Responsibilities:

  • Manage Google Ads and Facebook marketing spending
  • Develop and implement digital marketing strategies including but not limiting to Paid Search, Social and Display performance media focusing more on Google Ads and Facebook, with goal of increasing ROAS
  • Knowledge of various Google campaigns specially Google Shopping, Google Search campaigns and have handled campaigns of budget of USD 15k to 20k per month
  • Ability to create alternate A/B split test campaigns based on various metrics provided
  • Knowledge of Facebook ad campaigns
  • Leverage on marketing automation tools (klaviyo) to implement email lead generation and nurturing programs to drive engagement, traffics and conversions.
  • Deep Knowledge of Google Analytics to analysis various trends, key metrics.
  • Focus on various parts of website to advice our team on better performing and under performing areas and products
  • Ability to create custom UTM parameters for analytics
  • Prepare qualitative and quantitative analysis reports to inform stakeholders of collective performance in all digital marketing efforts.
  • Preferably with experience in B2C ecommerce environment.
  • Other related duties as assigned

Job Requirements:

  • Minimum 1 year prior work experience in ecommerce marketing managing Google Ads and/or Facebook ads.
  • Experience in B2C ecommerce environment.
  • Knowledge of new trends and changes in the online ecommerce marketing
  • Ability to work with our marketing agency and communicate with them on regular basis
  • Ability to work with our internal website maintenance team to better increase conversion
  • Good in Microsoft Excel

Tng Wess Lee License No.: 02C3423 Personnel Registration No.: R1551835

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