Head of Marketing - F&B

Location Singapore
Discipline Food & Beverage
Job Reference BBBH81707_1582883708
Salary Negotiable
Client HSBC
Consultant Email shinn.huang@manpower.com.sg
EA License No. 02C3423

As one of the world’s largest banking and financial services organisations, HSBC has been connecting customers to opportunities since 1865. With operations in 65 countries and territories, HSBC’s unparalleled international network links developed and emerging markets, and spans the world’s largest and fastest-growing trade corridors. The bank serves more than 40 million customers through its commercial, retail, investment and private banking businesses, which are supported by operational and functional teams around the world.

Our Hiring Company is a household name in the Food & Beverage industry seeking a creative Branding Lead to help them further establish its brand proposition, in line with their business expansion and new concept launches.

Responsibilities

  • Lead Marketing team to develop, plan, execute strategic marketing and promotional activities to drive customers' reach out and engagement.
  • Prepare, manage and allocate monthly, quarterly and annual budgets for the Marketing department
  • Design branding, positioning strategies
  • Ensure brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
  • Manage social media presence for brands visibility
  • Manage internal brand owners/stakeholders for buy in on strategies and coordinate with external partners for execution
  • Identify opportunities to reach new market segments and expand market share
  • Coordinate sales and marketing efforts to boost brand awareness

Requirements

  • Degree in any discipline
  • Minimum 7-10 years of F&B Marketing experience, with exposure in a senior management capacity
  • Proven experience of leading or managing teams of 8-10 mandatory
  • Brand building and implementation experience is a must, with good coordination and project management skills.
  • Good media contacts and possess knowledge on loyalty programmes
  • Possess strong interpersonal, negotiation and presentation skills

Interested applicants, please APPLY or email your CV to shinn.huang@manpower.com.sg. We regret to inform that only shortlisted candidates will be notified.

Shinn, HongYou Huang EA License No.: 02C3423 Personnel Registration No.: R1768063

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HSBC is committed to building a work culture where everyone is valued, respected and opinions count. They take pride in providing a workplace that fosters continuous professional development, collaboration and supporting people to be at their best in an inclusive and diverse environment.