Job Summary

• Strengthen the company's relationship and Asia Pacific profile with targeted analysts
• Work closely with the company's Growth Markets leads and marketing leads to best position the business and drive our differentiation and leadership positioning
• Support participation in Asia Pacific industry analyst research
• This individual reports to the industry analyst relations lead for Asia Pacific.

Key Responsibilities

Objectives:

• Help position the end-to-end story to differentiate the organization in the market
• Increase analysts' awareness of the company's strategy, capabilities and differentiation
• Enrich relationships with key industry analysts for the organization

Industry Analyst Relations Plan and Execution for Asia Pacific

• Support development and execution of annual strategic regional industry analyst program that is aligned to the business
• Support industry analyst responses to secure leadership positioning in relevant analyst reports including Gartner Magic Quadrants, IDC MarketScapes, and Forrester Waves
• Facilitate the timely completion of relevant analyst briefings and survey & client reference requests. This includes creating awareness of analyst research publication timelines and analyst firm event schedules.
• Research and writing: Lead the responses to industry analyst inquires and reports (written RFIs, oral briefings and client references). Written responses and briefings often require interviewing SMEs and writing original answers. Develop client success stories/blurbs, including relevant facts/figures/metrics, in order to demonstrate the organization's success and market leadership. Manage response timeline and serve as master editor
• Executive communications: Prepare spokespeople for briefings. Host prep calls, develop key messages, talking points/slides and support demonstrations
• Marketing strategy: Understand the company's marketing strategy, business vision, offerings, proprietary assets, differentiators and ecosystem partnerships. Ensure that we are positioning the right way to industry analysts and influencers
• Maintain repository of responses, published reports and reprints and client references. Monitor analyst publications, the company's competitive positioning and competitors' messaging
• Ensure that key analysts are getting the information they need and that they understand the company's offerings and differentiation

Industry Analyst Relationship Development

• Help to nurture and expand the relationships between key industry analysts and Asia Pacific leadership

Job Qualifications

• Degree in Business or Marketing or equivalent
• With more than 7 years' experience in marketing and/or industry analyst relations, and demonstrated success in building relationships with top analysts
• Work flexibly with colleagues in various time zones; no anticipated travel required
• Understanding of the industry analyst relations process
• Established relationships with industry analysts
• Needs to be a self-starter with a hands-on approach
• Excellent proactive working style; routinely brings forward new ideas
• Superior written and verbal communication, and collaboration skills
• Excellent organization, program and time management and content development skills, with a demonstrated ability to meet milestones, meet tight deadlines and communicate status on concurrent projects.
• Able to partner and influence executives at all levels through relationship building and executive-level presence
• Demonstrated leadership, teamwork and collaboration - given our highly collaborative, matrix global organization

Carolyn Ann Santibanez Mendoza EA License No. 02C3423 Personnel Registration No. R1105160

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