Lifecycle Marketing - Ops Analyst (Contract)

Location Singapore
Discipline Sales & Marketing
Job Reference BBBH136782_1715930758
Salary S$6000 - S$9000 per month
Consultant Name Cabria Jireli Gem Mejia
Consultant Email gem.cabria@manpower.com.sg
Consultant Contact No. 62328815
EA License No. 02C3423
Consultant Registration No. R1434374


Job Responsibilities:

  • Building, testing, and delivering lifecycle messages to enable marketing initiatives and objectives.
  • Executing messaging optimization and adopting best practices.
  • Running split and multivariate tests, ensuring test protocols minimize bias.
  • Coordinating with market strategists in creating and managing marketing campaign processes to drive video content engagement from subscribers.
  • Creating and managing project plans with clearly defined deliverables and resources, coordinating work streams and dependencies, tracking and communicating progress, identifying obstacles, and ensuring they're addressed.
  • Monitoring messaging programs and campaigns and mitigating or flagging issues to partners.
  • Trafficking messages utilizing targeting capabilities.
  • Implementing and auditing all analytic encoding to enable messaging effectiveness.
  • Driving messaging reporting and running ad hoc analysis when requested.


Basic Requirements:

  • Degree in Technology, Marketing, or any related discipline.
  • 4+ years in marketing executing CRM/Lifecycle channel optimization and insight.
  • Experience in email, push, SMS, in-app messaging channels and platforms.
  • Understanding and administration of message experimentation best practices.
  • Attention to detail, with an ability to identify issues and implement remedies.
  • Proficiency in building HTML emails from asset files, making message template adjustments, and articulating more complex needs to developers.
  • Analytic orientation and curiosity, using insights to drive your next course of action.
  • Superior presentation, communication, and documentation skills.
  • Ability to multitask, handle simultaneous projects, exceptional problem-solving skills, and display composure under stress.
  • Self-motivated, with a drive to exceed user expectations and enable partner marketing teams.
  • Superior stakeholder partnership management via a consultative approach.
  • Working knowledge of agile methodologies and of Jira/Confluence.
  • Working knowledge of email and mobile channel best practices.
  • Ability to be on-call when high-priority business needs necessitate.


Good-to-have Requirements:

  • Working knowledge of SQL and template scripting (e.g., AMPscript, Liquid).
  • Working knowledge of Salesforce Marketing Cloud, Braze, and/or other lifecycle marketing platforms, ideally certified in one main platform.
  • Experience supporting a regionally distributed stakeholder team.


Interested candidates may send in their resume and cover letter directly to gem.cabria@manpower.com.sg (R1434374), stating the position as the subject title in the email.

Jireli Gem Mejia Cabria EA License No.: 02C3423 Personnel Registration No.: R1434374

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