Marketing Analytics Project Manager, 12-month, CBD

Location Singapore
Discipline Sales & Marketing
Job Reference BBBH139061_1718090891
Salary S$4500 - S$6000 per month
Consultant Name Fu Yee Chen, Lyn
Consultant Email [email protected]
Consultant Contact No. 62325738
EA License No. 02C3423
Consultant Registration No. R1110796

Job Scope:
Marketing Analytics:

  • Utilize analytics tools to analyze and interpret CRM data, generate actionable insights to drive user acquisitions and improve customer retention for our key nutrition brands.
  • Build and deploy personalized journeys and touchpoints for our consumers that drives intimacy across the ecosystem.
  • Develop and implement robust measurement frameworks to measure the performance of our key CRM metrics
  • Collaborate with cross-functional teams to identify opportunities and challenges, making data-driven recommendations for continuous improvement.
  • Ideate, advice and pilot Advanced Analytics capabilities to drive various aspects of growth initiatives across PA markets

Project Management:

  • Lead and execute key CRM and Analytics projects, ensuring alignment with organizational goals and timelines.
  • Oversee the end-to-end project lifecycle, from planning and execution to monitoring and reporting.
  • Partner with internal teams and collaborate with external partners to drive projects forward, ensuring successful delivery

Team Collaboration:

  • Collaborate closely with cross-functional teams, fostering a collaborative environment that promotes innovation and excellence
  • Mentor and guide team members across PA markets, sharing industry best practices and knowledge.


  • Bachelor's degree and/or Masters degree in Computer Science, Electrical/Computer Engineering, Business Analytics, Industrial & Systems Engineering, Operations Research, Mathematics/Statistics, or related technical disciplines
  • Min. 3 years of proven experience in Analytics, Business Analytics, and Project Management. Prior experience in a 'Direct to Consumer' role dealing with large, complex, high-velocity data is highly desirable.
  • Expertise in utilizing advanced analytics tools for data interpretation and actionable insights. Familiarity with Power BI visualization tool
  • Hands-on experience of SQL and willing to pursue other data analysis/programming tools
  • Proficiency in project management methodologies and tools. Experience in developing and implementing data governance, policies, and strategies.
  • Demonstrated success in leading and delivering complex projects, ensuring alignment with business objectives.
  • Knowledge in paid advertising platforms (e.g. Apple Search Ads, Google Ads, Facebook Ads Manager, X, etc.)
  • Excellent communication and presentation skills
  • Ability to work independently and collaboratively in a team.
  • Proven ability to influence and collaborate with cross-functional teams.

Additional Information:

  • Contract duration: 12-month contract, renewable and convertible
  • Commencement Date: Immediate
  • Working days and hours: Mon to Friday, 9am to 6pm
  • Location: Duo Tower, Bugis MRT

Lyn, Yee Chen Fu EA License No. 02C3423 Personnel Registration No. R1110796

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