Marketing Automation Analyst (6 months contract)

Location Singapore
Discipline Sales & Marketing
Job Reference BBBH136780_1710498628
Salary Negotiable
Consultant Name Rupa Kankariya
Consultant Email
Consultant Contact No. 65515317
EA License No. 02C3423
Consultant Registration No. R1441955


  • Build, test and deliver lifecycle messages.
  • Execute messaging optimization and best practice adoption.
  • Run split and multivariate tests, ensuring test protocols are administered to minimize bias.
  • Coordinate with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers
  • Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles, and ensure they are addressed.
  • Monitor messaging programs and campaigns and mitigate or flag issues to partners.
  • Manage traffic messages utilizing targeting capabilities.
  • Implement and audit all analytic encoding to enable messaging effectiveness.
  • Drive messaging reporting and run adhoc analysis as and when requested.
  • Ensure all messages conform to GDPR (general data protection regulation), and other legal or compliance requirements.

Basic Requirements

  • Bachelor's Degree in Marketing, IT, Computer Science, or related field
  • At least 2 + years of experience in Marketing executing CRM/Lifecycle channel optimization and insights.
  • Experience in Email, Push, SMS, in-app messaging channels and platforms.
  • Must have working knowledge of SQL and template scripting (e.g. AMPscript, Liquid)
  • Must have working knowledge of Salesforce Marketing Cloud, Braze, or other lifecycle marketing tools.
  • Proficiency in building HTML emails from assets files, make message template adjustments and can articulate more complex needs to developers.
  • Good to have experience Jira or Confluence.
  • Working knowledge of email and mobile channel best practices.
  • Excellent stakeholder management skills.

Rupa Kankariya EA License No. 02C3423 Personnel Registration No. R1441955

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