Responsibilities

• Develop annual media plan for ATL/BTL offline marketing activities and conduct review on quarterly basis.
• Create and execute effective branding and strategic campaigns for offline activities (Roadshows, Corporate workshops & etc).
• Liaise with internal/external stakeholders to prepare for activities.
• Track and review campaigns results via PDCA to improve engagement/conversion rates.
• Participate in pre-launch to post launch planning for new products.
• Preparation and localization of product brochure, press release and launch letters to partners.
• Manage and update corporate website with key information and new products.
• Keeping track of project timelines and ensure that tasks are completed timely.
• Perform administrative duties such as submitting of A&P expenditure, claims and others when required.

Requirements

• Diploma or Degree relating to Mass Communications, Business Administration or Marketing.
• At least 2-3 years of experience in marketing, copywriting or communications role.
• Proficient in Microsoft office, Adobe photoshop and illustrator
• Excellent written communication and copywriting skills.
• Meticulous with good time management for time critical tasks.
• Teamplayer and actively participate in discussions.
• Willing to think out-of-the-box and suggest fresh ideas.

Tng Wess Lee License No.: 02C3423 Personnel Registration No.: R1551835

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