• To increase Company's awareness and build the reputation in SEA
• To build up and strengthen the relationship with relevant external parties

Responsibilities

Brand Building

• Develop and implement marketing and communication strategy to build Company's brand equity, helping to increase brand awareness and build reputation in SEA
• Direct and drive all aspects of marketing including planning, researching and executing of steps/tasks to achieve successful outcomes
• Develop and drives creative strategy. Translate brand concepts and vision into actionable initiatives and business goals
• Develop Marcom plan to promote company's branding in Southeast Asia and make long range plan in collaboration with cross functional team at country and area level
• Oversee the formulation of marketing strategies and programs for the affiliate to achieve objectives within budgets
• Lead the implementation of the brand campaigns delegated to outside 3rd parties and help interpret and socialise the results with all relevant internal people.
• Coordinate brand campaign project logistics and resources on a regular basis to meet deadlines and secure the quality
• Help supervise 3rd party agencies in tactical planning & implementation to ensure optimal outcome.
• Monitor competitor and other external marketing activities (advertising, convention coordination, competitive intelligence, etc.), maintain up to date information and understanding of market, competitor's behavior and give the insight for strategies and tactics to maintain/grow regional market share

Requirements

• Min 5 years & above of solid working experience in marketing planning, promotional programs development and execution, with excellent commercial insight and good analytical skill
• Minimum degree in any marketing related field
• Good working Knowledge of ecommerce, digital media, media strategy, marketing, or retail marketing

Interested candidates please send your update resume to nicole.tay@manpower.com.sg


Tay Tong Fang Nicole
Personal Reg No: R1546889
Manpower Staffing Services (S) Pte Ltd
EA License No: 02C3423

Tay Tong Fang Nicole License No. 02C3423 Personnel Registration No. R1546889

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