Marketing Executive

Location Singapore
Discipline
Salary $2,600 - $3,200
EA License No. 02C3423

​Roles and responsibilities

 Social Media

  • Manage the day-to-day handling of all social media channels such as Facebook, Instagram, TikTok, LinkedIn and YouTube, adapting content to suit different channels

  • Collaborating with various team members to develop content for social media

  • Oversee, plan and deliver content calendars across different platforms using scheduling tools & CRM tools

  • Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity

  • Analysing & monitoring content performance and optimising social content to drive impact

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Content marketing and analytics

  • Work closely with copywriters and media team to plan and develop content and digital ads strategy based on assessing our buyers’ personas, competitor analysis and customer insights in collaboration with key stakeholders and subject matter experts.

  • Manage, plan, develop email campaigns with a high level of attention to detail

  • Develop a deep understanding of our target audience and the customer journey in order to optimise the funnel by optimising growth marketing initiatives, leveraging data and analytics to find new growth opportunities.

  • Translate analytics and insights into the actionable, measure and communicate the effectiveness of overall growth initiatives, and channels performance

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Brand loyalty and Competitor Analysis

  • Manage and facilitate social media communities by responding to social media posts and developing discussions

  • Organising various community building initiatives to cultivate and grow participation in community events

  • Community events – Plan and implement online and offline community events

  • Brand loyalty - Work closely with marketing team to develop, execute detailed customer loyalty programs and tailored experiences for each client

  • Track and monitor market trends, brand’s audiences and competitors and end-to-end consumer journey to drive engagement and conversions

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Requirements

  • Good communication & multi-tasking skills.

  • Good team player, self-disciplined with strong interpersonal skills.

  • 1-2 years experience in a similar capacity

  • Experience working with a luxury brand is a plus

  • Commercial awareness

  • Minimum NITEC or Diploma in any field