Responsibilities:

• Develop and manage reporting dashboard pertaining to early card member metrics across products, acquisition channels and segments
• To leverage customer behavioural data to scope out, identify new relevant opportunities and devise direct marketing strategy to meet targets
• To collate and analyse customer data provided by each channel and from early engagement campaigns to ensure maximum efficiency in terms of card member engagement
• To effectively work with product and marketing teams to execute an end to end direct marketing campaign (i.e. from strategic planning to implementation)
• To work with relevant stakeholders on creative development process which includes the creative brief to agency, campaign conceptualization, production and approval from internal compliance/ brand team
• Conduct regular campaign post mortem (ie. Activation rate, BBA, CPC etc.) to ensure initiatives achieve business objectives and/or provide learnings to enhance future initiatives
• Manage team's Advertising and Promotion budget
• Manage the cost efficiency of ongoing programs, timely update on budget commitments and allocation of budget for upcoming programmes to ensure delivery of all activities within the agreed parameters
• Proactively manage and bring to closure customer complaints related to marketing programmes arising from the team's campaigns

Requirements:

• Minimum Degree in Marketing
• Strong customer focus with the ability to combine data analysis with competitive insight
• Demonstrates analytical skills and knowledge of handling complex data sources to generate insights
• Have intermediate knowledge in Microsoft Excel (VBA or equivalent preferred) and PowerPoint. Basic understanding of HTML / Adobe Design Suite an added advantage
• Strong communication skills with ability to articulate effectively at multiple levels
• Ability to manage multiple projects with a demonstrated ability to drive new ideas

Interested applicants kindly send in your resume to cheryl.yeo@manpower.com.sg

We regret to inform that only shortlisted candidates will be notified.

Yeo Su Qing Cheryl

Personnel Reg No.: R1434940

EA License No.: 02C3423

Cheryl, Su Qing Yeo EA License No.: 02C3423 Personnel Registration No.: R1434940