Marketing Executive |Banking | Pasir Panjang | $2700

Location Central Region, Singapore
Discipline Sales & Marketing
Job Reference CYmarketing_1561451343
Salary S$2500 - S$2700 per month
Consultant Name Cheryl Yeo Su Qing
Consultant Email
Consultant Contact No. 62328801
EA License No. 02C3423
Consultant Registration No. R1434940


  • Develop and manage reporting dashboard pertaining to early card member metrics across products, acquisition channels and segments
  • To leverage customer behavioural data to scope out, identify new relevant opportunities and devise direct marketing strategy to meet targets
  • To collate and analyse customer data provided by each channel and from early engagement campaigns to ensure maximum efficiency in terms of card member engagement
  • To effectively work with product and marketing teams to execute an end to end direct marketing campaign (i.e. from strategic planning to implementation)
  • To work with relevant stakeholders on creative development process which includes the creative brief to agency, campaign conceptualization, production and approval from internal compliance/ brand team
  • Conduct regular campaign post mortem (ie. Activation rate, BBA, CPC etc.) to ensure initiatives achieve business objectives and/or provide learnings to enhance future initiatives
  • Manage team's Advertising and Promotion budget
  • Manage the cost efficiency of ongoing programs, timely update on budget commitments and allocation of budget for upcoming programmes to ensure delivery of all activities within the agreed parameters
  • Proactively manage and bring to closure customer complaints related to marketing programmes arising from the team's campaigns


  • Minimum Degree in Marketing
  • Strong customer focus with the ability to combine data analysis with competitive insight
  • Demonstrates analytical skills and knowledge of handling complex data sources to generate insights
  • Have intermediate knowledge in Microsoft Excel (VBA or equivalent preferred) and PowerPoint. Basic understanding of HTML / Adobe Design Suite an added advantage
  • Strong communication skills with ability to articulate effectively at multiple levels
  • Ability to manage multiple projects with a demonstrated ability to drive new ideas

Interested applicants kindly send in your resume to

We regret to inform that only shortlisted candidates will be notified.

Yeo Su Qing Cheryl

Personnel Reg No.: R1434940

EA License No.: 02C3423

Cheryl, Su Qing Yeo EA License No.: 02C3423 Personnel Registration No.: R1434940