Marketing Executive (Maternity Cover, 6 months)

Location Singapore
Discipline Transportation, Logistics & Supply Chain
Job Reference BBBH143608_1726035899
Salary Negotiable
Consultant Name Kang Abelene Marianne Mrs Rozario Abelene Marianne
Consultant Email [email protected]
Consultant Contact No. 6551 5320
EA License No. 02C3423
Consultant Registration No. R2089914


Marketing Executive (Maternity Cover, 6 months)

Summary
To support the Marketing Executive and coordinate with local markets and agencies to adapt regional and Head Office material for effective local use.

Key Responsibilities
Revenue Generation and Campaigns

  • Support in adapting Head Office campaigns to be effective in the local market
  • Support the effectiveness of local campaigns and cultural considerations
  • Leverage local contacts, insights and opportunities to drive additional revenue, develop new fare products, and segments
  • Promote ancillary features to assist in revenue generation



Partnerships

  • Work with agencies to deliver and execute marketing campaigns as required
  • Brief local agencies to deliver campaign concepts through to production, execution and result evaluation as required
  • Assist in devising partnerships aligned with global partnerships strategy to promote fares and ancillary revenue



Insights Gathering, Reporting and Collateral

  • Provide the regional team with insights into regional monthly competitive intelligence on major news
  • Raise local marketing collateral requirements to the Regional Head
  • Ensure stock and orders of collateral is maintained to appropriate levels



Agency Management

  • Assist to prepare marketing briefs for local marketing materials / needs



Loyalty

  • Devise and execute regional membership recruitment campaigns aligned with Head Office initiatives



E&A

  • Emergency and Accident and Crisis Response responsibilities as required



Requirements

  • Certification in a Marketing field
  • Ability to work under pressure and to tight deadlines, ensuring speed to market whilst maintaining quality of work
  • Capable of working on multiple projects simultaneously


Kang Abelene Marianne Mrs Rozario Abelene Marianne

EA License No.: 02C3423 | Personnel Reg No.: R2089914

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