Marketing Executive | Up to $3,500 | Contract

Location Singapore
Discipline Sales & Marketing
Job Reference BBBH119113_1662699640
Salary S$2800 - S$3500 per month
Consultant Name Tng Wess Lee
Consultant Email wesslee.tng@manpower.com.sg
Consultant Contact No. 6232 5255
EA License No. 02C3423
Consultant Registration No. R1551835


Key Responsibilities

  • Build Group's product brands in various markets in Asia across both B2B and B2C platforms
  • Help evaluate a digital marketing strategy (website, social media, search engine, e-commerce) for Asia, via a matrix evaluation approach e.g. lining up resources, brand development phase, commercial aspirations, strategic partnerships, etc against markets.
  • Develop and implement a digital calendar for each market with objectives, channel/audience target, performance metrics, etc.
  • Adapt the global brand charter for Asia across messaging, packaging designs etc. Ensure brand consistency, and guideline adherence among partners, vendors and other stakeholders.
  • Support the development of a marketing strategy and plan for Asia.
  • Leverage data and market/consumer/category insights in the planning process.
  • Engage various internal and external stakeholders/business units, including senior management, in the planning process.
  • Co-elevate and exchange best practices with Group's global marketing community (Europe, the U.S.A, NZ and Asia).
  • Drive the implementation of marketing programmes in the various markets to achieve brand goals and/or commercial targets.
  • Drive the delivery of brand materials to support our commercial team and customers.
  • Project manage creative and design agencies to develop and deliver content, and curate, proof-read or/and verify content.



Requirements

  • Diploma in Communications, Business or other relevant field; with at least 1 year marketing experience
  • Proficient in design tools such as Adobe Photoshop, Illustrator, InDesign, Canva etc
  • Well-versed in SEO and website maintenance
  • Keen knowledge of social media platforms such as Facebook, Instagram, WeChat, Tik Tok etc.
  • Excellent verbal and written communication skills
  • Intermediate proficiency with Microsoft Word, Excel and PowerPoint
  • Ability to work independently as well as in a team
  • Versatile, ability to cope well with ambiguity and change
  • Creative and ability to think out of the box
  • Good presentation skills to convey ideas clearly and effectively
  • Excellent multi-tasking and project management skills

Tng Wess Lee License No.: 02C3423 Personnel Registration No.: R1551835

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