Role Summary
The Marketing Manager plays an instrumental role in achieving the Company's business plans, direction and strategies. The Marketing Manager will focus on developing marketing campaigns and initiatives in building the Company's brand and generating patient leads (revenue) for the Group.
Job Responsibilities
- Liaise and negotiate contracts with insurance companies, third-party administrators and external parties.
- Conceptualise, develop and execute marketing communication, business development plan and promotional activities.
- Creation and execution of marketing campaigns including company branding, online content strategy and social media campaigns. Monitor progress of campaigns.
- Plan, coordinate and execute events for public forums, physician engagements and sponsorship events.
- Manage company's online presence, events logistics and administration, digital and traditional marketing agencies.
- Develop marketing collaterals across digital, print, and video assets.
- Maintain the production of marketing materials including printed collaterals, media advertising spots, website content and social media accounts.
Job Requirements
- Degree in Business / Marketing or related fields.
- Minimum of 5 years of relevant working experience within the Dental / Healthcare industries.
- Comfortable in leading a team of marketers.
- Possess a creative mindset and able to plan conceptualization of marketing campaigns / collaterals to work with outsourced vendors.
- Possess excellent interpersonal and communication skills.
- Working Location: Central area.
Andy, Wee Ben Ann License No.: 02C3423 Personnel Registration No.: R1552080
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