Marketing Manager (Fast food Chain / $8000)

Location Singapore
Discipline Sales & Marketing
Job Reference BBBH126992_1683096431
Salary S$7000 - S$8000 per month
Consultant Name Wang Jianwei Xavier
Consultant Email xavier.wang@manpower.com.sg
Consultant Contact No. 62328813
EA License No. 02C3423
Consultant Registration No. R1433917


Responsibilities

  • Responsible for the strategic planning and execution of marketing program / activities with product focus and sales objectives
  • Responsible for branding, not limited to instore POSMs, TV materials, storefront visuals and merchandises
  • Responsible for menu engineering, delivery menu changes, artwork edits
  • Report to Management on monthly performance, branding directions and annual marketing plan
  • Able to Plan and monitor given marketing budget
  • Negotiate and initiate collaborations with internal and external parties
  • Oversee and maintain a close working relationship with Social Media Agency
  • Engage closely with external partners (delivery, mall management, CMS vendor)
  • Conduct post campaign and business analysis
  • Spearhead new product innovation and execution
  • Handle customer feedback and work with internal parties to resolve promptly
  • Conduct and analyse biannual brand health study, instore survey results.
  • Participate in food tasting (product substitution / new product testing)



Requirements

  • At least a Diploma/Degree in Marketing or Business-related fields.
  • At least 3 years of supervisory role in brand management and marketing experience, preferably experienced in F&B, retail, chain restaurants and Fast Food chain.
  • Welll verse in marketing principles, including brand management, customer segmentation, and marketing analytics.
  • Experience with digital marketing platforms and tools, such as social media management software, Google Analytics, and email marketing platforms.


Xavier, Jianwei Wang EA License No. 02C3423 Personnel Registration No. R1433917

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