Marketing Manager-Urgent (Membership Growth & Engagement)

Location Singapore
Discipline Media
Job Reference BBBH124798_1677722328
Salary S$5500 - S$6500 per month
Consultant Name Adam Tan Jing Yang
Consultant Email
Consultant Contact No. 6551 5308
EA License No. 02C3423
Consultant Registration No. R1439498

Marketing Manager needed Urgently - up to $6500 (Membership Growth & Engagement) Cityhall

  • Design and execute marketing campaigns and engagement activities to grow our community base and increase member engagement
    • Analyse industry trends, competitor approaches and opportunities to devise a community development strategy
    • Work closely with the team to plan and implement community development ideas, by leveraging social media, digital marketing channels and traditional platforms
  • Plan initiatives targeting specific community segments including related content, visuals, promotions and other elements
  • Identify and track community engagement metrics, engagement levels of the communication channels, drop-off rates and analyse the data to optimise ROI
  • Re-engage and convert dormant subscribers into active member
  • Report on insights by analysing community activities and feedback
  • Identify and manage situations of potential crisis on social platforms, in line with appropriate guidelines
  • Enhance functionalities, design, UI/UX and content of the website to increase traffic and engagement
  • Analyse and evaluate customer journey across different channels and touchpoints (Google Analytics knowledge required)
  • Optimise and maintain our member portal to ensure minimal downtime and service recovery, including duties like site programming, updating of content, review SEO and monitoring of traffic/site statistics
  • Ensure applications and data are kept confidential, protected and secured
  • Maintain and update technical/user documents and procedures

Adam Tan Jing Yang
CEI Reg No. R1439498
Manpower Staffing Services (S) Pte Ltd
EA License No.: 02C3423

Tan Jing Yang, Adam EA License No.: 02C3423 Personnel Registration No.: R1439498

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