Marketing Specialist (Campaign) | Contract | Bank

Location Singapore
Discipline Banking & Finance
Job Reference BBBH125703_1710910169
Salary Negotiable
Consultant Name Charmane Castillo Lalog
Consultant Email charmane.lalog@manpower.com.sg
Consultant Contact No. 6232 8801
EA License No. 02C3423
Consultant Registration No. R1767650


Responsibilities:

  • Work closely with the product team to understand the consumer banking products and their target audience
  • Develop and execute tactical campaigns using behavioral data AI to target the right customers with personalized messages
  • Collaborate with the design team to create engaging and visually appealing campaign assets
  • Analyze campaign performance and provide regular reports to stakeholders, making data-driven recommendations for optimization
  • Launch a gamification channel to increase customer engagement, manage expenses, and increase product penetration for consumer financial products
  • Monitor the gamification channel performance and provide regular reports to stakeholders, making data-driven recommendations for optimization
  • Work closely with cross-functional teams to ensure campaigns and gamification channels are aligned with overall business goals and objectives
  • Communicate campaign updates and results to internal and external stakeholders


Requirements:

  • Bachelor's degree in Marketing, Communications, or related field
  • At least 3 years of experience in marketing the financial services or any similar industry
  • Project management skills and the ability to juggle multiple projects simultaneously
  • Excellent communication skills and the ability to collaborate effectively with cross-functional teams
  • Experience using marketing automation platforms and AI tools
  • Analytical skills and the ability to use data to inform decisions
  • Proven track record of delivering successful marketing campaigns that drive business results
  • Detail-oriented and able to thrive in a fast-paced environment


Interested Applicants, please email your resume to charmane.lalog@manpower.com.sg (R1767650), stating the position as the subject title in the email.

Charmane Castillo Lalog License No.: 02C3423 Personnel Registration No.: R1767650

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