PR & Marketing Specialist

Location Singapore
Discipline Advertising & Public Relations
Job Reference BBBH124543_1676948306
Salary S$5000 - S$6000 per month + VB
Consultant Name Tng Wess Lee
Consultant Email
Consultant Contact No. 6232 5255
EA License No. 02C3423
Consultant Registration No. R1551835

This position is responsible for developing and executing a comprehensive PR strategy and plans that supports the overall product marketing plans.


  • Work closely with Marketing, Sales teams, and appointed PR agency to develop overall PR strategy and plans for client's products
  • Establish and maintain strong relationships with all media contacts, key opinion leaders and key industry stakeholders
  • Plan and organise media engagement events including product previews, launches and showcases
  • Manage the development and distribution of press materials including media releases/ keynote speeches / product factsheets etc.
  • Actively pitch for new story angles / media interviews to maximise product exposure
  • Manage client's Newsroom to ensure all product news and information (local / global) are updated timely
  • Overall management of media test drives and test car fleet
  • Monitor industry trends and news, and monthly media monitoring of client's clippings
  • Key liaison for all product related media enquires


  • Bachelor's degree in Public Relations, Marketing, Communications or related disciplines
  • Minimum 5 years of experience in PR (preferably in Automotive industry)
  • Strong knowledge of traditional and digital PR techniques, including media relations, influencer marketing and content creation
  • Strategic thinker with a passion for the automotive industry and proven track record of delivering successful PR campaigns
  • Excellent written and verbal communication skills, with the ability to craft compelling messages and narratives
  • Team oriented with an ability to develop collaborative relationships with team members and provide effective feedback
  • Self-motivated and proactive personality
  • Analytical mindset to understand information quickly and drive continuous improvements in daily processes to exceed targets
  • Excellent written and verbal communication skills, with the ability to craft compelling messages and narratives

Tng Wess Lee License No.: 02C3423 Personnel Registration No.: R1551835

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