Job Responsibilities:

• Analyze brand positioning and category insights to develop and execute effective marketing strategies, which are in line with Global Brand Strategies
• Prepare and align Annual Strategic Plan with Business Manager to achieve targeted brand and category performance
• Use a combination of internal data sources and external research to conduct regular reviews, provide recommendations and improvement on business marketing strategy.
• Work closely with Business Manager, Finance and Zone Marketing to track, monitor and evaluate A&P spending
• Allocate ATL and BTL funds effectively and monitor as well as evaluate return on investments
• Prepare management reports and analysis to track Brand Health, Category performance, market share, pricing, and competitor information
• Support Zone Marketing on execute global research, campaigns, NPD launches, trade programs and events at country level as required.
• Work with internal stakeholders and external agencies on ATL, BTL activities, as well as assigned projects.
• Drive new product development at country level in line with zone and global NPD direction.
• Responsible for Product Management, work with Regional Product teams on related issues and processes.
• Conduct internal and external brand and product trainings as brand custodian
• Ensure all marketing communication are accurate and trade execution excellence.
• Manage and attend to all consumer enquiries and feedback as required

Job Requirements:

• Degree in Business, Marketing, or any related fields
• At least 5 years of working experience in the same role or capacity from FMCG sector
• Excellent communication, project, and time management skills
• Independent, able to work in fast-paced environment
• Result-oriented, good analytical thinking skills
• Willing to travel to overseas when required

Interested applicants please forward your updated resume to cayenne.liang@manpower.com.sg or click on "Apply Now" button.

Liang Kai Yan Cayenne (R1874693)
Manpower Staffing Services (S) Pte Ltd
EA License No. 02C3423

Liang Kai Yan, Cayenne License No.: 02C3423 Personnel Registration No.: R1874693

Please note that your response to this advertisement and communications with us pursuant to this advertisement will constitute informed consent to the collection, use and/or disclosure of personal data by ManpowerGroup Singapore for the purpose of carrying out its business, in compliance with the relevant provisions of the Personal Data Protection Act 2012. To learn more about ManpowerGroup's Global Privacy Policy, please visit https://www.manpower.com.sg/privacy-policy