Product Manager (Food Manufacturing Company)

Location Singapore
Discipline Advertising & Public Relations
Job Reference BBBH137739_1716540966
Salary S$6500 - S$7500 per month + Allowance + Bonus
Consultant Email cayenne.liang@manpower.com.sg
EA License No. 02C3423


Job Responsibilities:

  • Analyze brand positioning and category insights to develop and execute effective marketing strategies, which are in line with Global Brand Strategies
  • Prepare and align Annual Strategic Plan with Business Manager to achieve targeted brand and category performance
  • Use a combination of internal data sources and external research to conduct regular reviews, provide recommendations and improvement on business marketing strategy.
  • Work closely with Business Manager, Finance and Zone Marketing to track, monitor and evaluate A&P spending
  • Allocate ATL and BTL funds effectively and monitor as well as evaluate return on investments
  • Prepare management reports and analysis to track Brand Health, Category performance, market share, pricing, and competitor information
  • Support Zone Marketing on execute global research, campaigns, NPD launches, trade programs and events at country level as required.
  • Work with internal stakeholders and external agencies on ATL, BTL activities, as well as assigned projects.
  • Drive new product development at country level in line with zone and global NPD direction.
  • Responsible for Product Management, work with Regional Product teams on related issues and processes.
  • Conduct internal and external brand and product trainings as brand custodian
  • Ensure all marketing communication are accurate and trade execution excellence.
  • Manage and attend to all consumer enquiries and feedback as required


Job Requirements:

  • Degree in Business, Marketing, or any related fields
  • At least 5 years of working experience in the same role or capacity from FMCG sector
  • Excellent communication, project, and time management skills
  • Independent, able to work in fast-paced environment
  • Result-oriented, good analytical thinking skills
  • Willing to travel to overseas when required



Interested applicants please forward your updated resume to cayenne.liang@manpower.com.sg or click on "Apply Now" button.

Liang Kai Yan Cayenne (R1874693)
Manpower Staffing Services (S) Pte Ltd
EA License No. 02C3423

Liang Kai Yan, Cayenne License No.: 02C3423 Personnel Registration No.: R1874693

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