Product Marketing Manager | UP to SGD6, 000

Location Singapore
Discipline Information & Communications Technology
Job Reference BBBH104736_1640847889
Salary S$5000 - S$6000 per month
Consultant Name Wee Ben Ann, Andy
Consultant Email
Consultant Contact No. 62328831
EA License No. 02C3423
Consultant Registration No. R1552080

Job Description
  • Establish overall positioning and go-to-market strategy (positioning and framework) for the product portfolio in each industry verticals. Ensure the business goals are achieve via the most effective routes to market
  • Remain current to trends and issues as they relate to the product offering as well as emerging technologies, standards, and market trends
  • Develop a strong understanding of customer lifecycle and customer behavior, and undertake initiatives to accelerate customer acquisition and engagement
  • Propose relevant industry associations and projects to take part in to raise brand awareness as well as to create demand of products
  • Create visionary and compelling internal and external customer-facing contents. This includes writing and developing relevant product collateral such as product data sheets, presentations, sales tools, technical and/or business white papers, feature notes, blogs and other customers' engagement materials (for pre & after sales and decision process) inline with products capabilities
  • Update and maintain pricing and proposals
  • Interact with pre-sales team on regular basis to understand define market requirements, and translate these requirements into product requirements
  • Work closely with Product Management Board (PMB) and engineering teams on roadmap, beta customers and promotion of the solution
  • Work with the Business Development Team to identify strategic go-to-market partnership opportunities and execute partner marketing strategies
  • Collaborate with remote offices and partners in the development of key product strategy and packaging requirements. Formulate and propose revenue and pricing strategies
Job Requirements
  • Diploma/Degree in Marketing/Business or related fields.
  • Minimum of 5 years of relevant working experience in product marketing.
  • Prior experience within the Information Technology/Software industries will be highly advantageous.
  • Ability to design and deliver high quality presentations to internal and external stakeholders.
  • Experience in internet infrastructure, Web based software or Internet based services environment.
  • Possess excellent interpersonal and communication skills.

Andy, Wee Ben Ann License No.: 02C3423 Personnel Registration No.: R1552080

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