Product Specialist (Marketing) | Bank | Contract

Location Singapore
Discipline Banking & Finance
Job Reference BBBH142944_1724048784
Salary S$6000 - S$7000 per month
Consultant Name Carolyn Ann Santibanez Mendoza
Consultant Email [email protected]
Consultant Contact No. 65515316
EA License No. 02C3423
Consultant Registration No. R1105160


Job Scope

  • Assist in the day-to-day management and planning to drive the growth of mass market cards business and overall market share.
  • Plan and oversee team's execution of marketing activities and campaigns to meet business objectives (includes card billings and portfolio activities to drive market growth, and overall product profitability).
  • Review fulfilment of loyalty programs and campaigns where necessary, e.g., validate accuracy of records within the report, review files for crediting, etc.
  • Work closely with strategic partners to plan and lead marketing campaigns and activities to drive card usage and incremental sales.
  • Develop and manage product value proposition to grow market share and enhance card profitability.
  • Plan & lead marketing campaigns and customer communications to achieve acquisition and card usage targets.
  • Timely tracking and analysis of marketing campaigns to ensure results are on track and identify areas to improve marketing efficiencies.
  • Manage administrative and operational issues including system and customer feedback.
  • Work with technical teams to perform testing and implement systems enhancements.
  • Work with different business units, internal stakeholders, and external vendors to manage and implement key initiatives.
  • Provide guidance and review team member's work.



Job Qualifications

  • Degree in Banking, Finance, or equivalent.
  • Minimum 3 years' experience in the customer service and production support or banking industry preferably with excellent knowledge on retail products.
  • Experienced in digital channel management and gathering business requirement.
  • Good understanding of banking products and related processes.
  • Excellent communication skills with the ability to instantly connect with people and manage ongoing relationships with clients and stakeholders.
  • Possesses a positive attitude and a customer-centric individual and can think out of the box.
  • Keen interest in emerging digital trends and how to apply them to improve our digital customer experience.
  • Ability to analyze and resolve problems with the use of data and customer feedback.
  • Self-motivated with a sense of ownership and accountability.

Carolyn Ann Santibanez Mendoza EA License No. 02C3423 Personnel Registration No. R1105160

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