Regional Marketing Manager (Security Systems)

Location Singapore
Discipline Sales & Marketing
Job Reference BBBH123555_1674694349
Salary S$7000 - S$10000 per month
Consultant Name Wee Ben Ann, Andy
Consultant Email
Consultant Contact No. 62328831
EA License No. 02C3423
Consultant Registration No. R1552080

Role Summary

  • The Regional Marketing Manager is expected to demonstrate the ability to conceive and manage the execution of integrated marketing programs spanning across both physical and digital domains.
  • The Regional Marketing Manager is required to coordinate marketing strategies with Global, Asia Pacific HQ and local team members where needed.
  • The Regional Marketing Manager will also manage service providers, agencies and vendors to ensure deliverables are fulfilled on-time and within the allocated budget.
  • The Regional Marketing Manager will be responsible for measuring, tracking and reporting the efficacy of activities to the Regional Business Unit Lead.

Job Responsibilities

  • Coordinate marketing strategies and approach with all relevant stakeholders in Global HQ, Asia Pacific HQ and local teams.
  • Annual planning of marketing activities in support of defined marketing strategies.
  • Managing and creating suitable marketing content for use in areas including, but not limited to, social media channels, tradeshows, events, print and digital publications.
  • Manage integrated campaigns to generate leads and ensuring follow up actions together with the Sales and Business Development teams.
  • Collaborate and support channel and technology partners on conceiving and executing co-marketing activities.
  • Conduct annual marketing budget planning and manage allocated budget in supported of planned activities.
  • Liaise, coordinate and manage vendors, service providers and agencies to ensure timely delivery of marketing deliverables.
  • Managing the organization's calendar and tour program alongside its upkeep with the respective Technical teams.
  • Conduct market research and gather industry intelligence for reporting to internal stakeholders.
  • Research on marketing trends and create proposals for suitable marketing initiatives and activities.
  • Conduct regular reviews of marketing collaterals and materials to ensure accuracy and up-to-date recency of information.

Job Requirements

  • Degree in Marketing or related fields.
  • Minimum of 6 years of relevant experience in a B2B Marketing / Marcomm role.
  • Prior experience within the Security Systems / Engineering / Technology industries will be advantageous.
  • Possess knowledge and track record in executing integrated marketing in both digital and physical domains.
  • Proficiency in MS Office and working knowledge of Audio-Visual Editing and Salesforce.
  • Experienced in managing service providers, vendors and agencies.
  • Comfortable in regional travelling and able to work independently and in a fast-paced environment.
  • Possess excellent interpersonal and communication skills.

Andy, Wee Ben Ann License No.: 02C3423 Personnel Registration No.: R1552080

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