Senior Digital Marketing Executive

Location Singapore, Singapore
Discipline Automotive
Job Reference BBBH83446_1572320629
Salary aws
Consultant Name Cristina Malabuyoc Malijan
Consultant Email cristina.malijan@manpower.com.sg
Consultant Contact No. 62328835
EA License No. 02C3423
Consultant Registration No. R1111547


Job scopes

  • Lead digital campaigns from conception to execution, tracking and reporting
  • Plan & execute new online & offline media opportunities in accordance to corporate's objectives, strategies and guidelines
  • Responsible for the company's digital media presence on social media
  • Develop and manage the digital marketing strategy, including SEO/SEM of the corporate website and online advertising campaigns
  • Develop content (videos, articles, posts) for the company's social media channels (Youtube, Instagram and Facebook) as well as external collaborators (digital forums, review sites, online editors, influencers etc)
  • Measure and report performance of all digital marketing campaigns
  • Keep abreast of new tools, technologies, and digital marketing trends
  • Collaborate closely with internal and external stakeholders, agencies and other vendor vendors in the execution of campaigns
  • Develop budget allocations for digital marketing spend
  • Using different channels to attract new customers which include but not limited to web, EDM, SMS and Push notifications
  • Improve membership acquisitions and promote membership upgrades through various branding and promotional events
  • Establish and service partnerships with private companies for business development and loyalty programs
  • Manage the Premium customer loyalty base and initiate marketing campaigns to drive usage, engagement and retention
  • Create and manage re-activation campaigns for inactive customers
  • Utilize strong analytical skills to evaluate customer's trends and usage and impact on the business



Key Requirements:

  • Bachelor's in marketing, Communications, Business or equivalent discipline with at least 3 years of relevant experience in digital marketing
  • Familiar with Illustrator, Photoshop and Premiere Pro would be an added advantage
  • Preferably strong in language and copywriting
  • Excellent communication skills and ability to communicate at all levels both internally and with customers
  • A team player with strong organization and planning skills ensuring tasks remain within process and are completed in a timely fashion
  • Creative, strong visual sense and attention to details



Interested candidates, please send us your updated resume in MS word format, stating your date of availability, current/last drawn salary & expected salary to : Cristina.malijan@manpower.com.sg or call 62328835 for a short discussion
Cristina Malabuyoc Malijan
(EA Lic. 02C3423 / Reg No. R1111547)

Cristina Malabuyoc Malijan EA License No. 02C3423 Personnel Registration No. R1111547

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