Senior Manager, Digital Marketing | UP to SGD10, 000

Location Singapore
Discipline Sales & Marketing
Job Reference BBBH124872_1677852083
Salary S$7000 - S$10000 per month
Consultant Name Wee Ben Ann, Andy
Consultant Email
Consultant Contact No. 62328831
EA License No. 02C3423
Consultant Registration No. R1552080

Job Responsibilities

  • Activate general principles of digital content and effective UX design including frequent iteration cycles and testing.
  • Apply Agile techniques including manageable and functional chunks of work, incremental execution/delivery method, and iterative cycles.
  • Apply core digital marketing disciplines including SEO, SEM, PPC, A/B Testing, Digital Analytics and Digital Optimization.
  • Develop strategy for paid and organic search engine marketing focus on optimizing web pages to drive traffic, engagement, and responses or registrations.
  • Drive customer engagement through online and offline events.
  • Develop the strategy around the use of email and marketing automation platforms to execute dynamic campaigns leveraging industry best practices - but also pushing areas of growth and innovation.
  • Responsibilities for the functional design of email campaigns and any underlying technical requirements.
  • Identify behavior triggers for key conversion points in the journey.
  • Focusing on the emerging area of Demand Generation Media, the leader will leverage a combination of internal and external teams and agencies to translate marketing objectives and strategies into integrated media plans with an emphasis on digital and performance-driven media: desktop and mobile display, video, Search Engine Marketing (SEM) and social.
  • Assist in the development and evaluation of paid media programs and best practices, leveraging data/analytics and performance marketing tactics and technology.

Job Requirements

  • Degree in Marketing or related fields.
  • Minimum of 10 years of relevant working experience in Marketing.
  • Prior experience in working within the Managed Services / Information Technology industries will be advantageous.
  • Proficient in managing campaign specialists, data analytics, e-commerce, brand & public relations specialists, product and solutions market segment.
  • Possess in-depth marketing leadership and ability to connect with stakeholders at all levels, including senior leadership team.
  • Possess excellent interpersonal and communication skills.

Andy, Wee Ben Ann License No.: 02C3423 Personnel Registration No.: R1552080

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