Senior Marketing Manager | Sungei Kadut | Building Materials

Location Singapore
Discipline Building & Construction
Job Reference BBBH101058_1627005333
Salary S$6000 - S$10000 per month
Consultant Name Wee Ben Ann, Andy
Consultant Email andy.wee@manpower.com.sg
Consultant Contact No. 62328831
EA License No. 02C3423
Consultant Registration No. R1552080


Job Description

  • Driving the Overall Marketing & Brand strategy, including the setting of style guides, brand guidelines, in line with the brand vision and value proposition for short as well as long term.
  • Control over all the marketing budget and needs, both ATL & BTL, for all the brands across the region
  • Collaborating with Communication/Media /Public Relations/ Digital/Event agencies and assisting in designing brand communication and deployment plans
  • Devising campaign strategy, roll out plans & evaluation while handling brand management & communication activities
  • Planning and execution of all communications and media actions on all channels, including Digital and social media
  • Assisting in product development, pricing and new product launches as well as developing new business opportunities
  • Creating and managing & deployment of promotional collateral to establish and maintain product branding
  • Budget Management and tracking
  • Competitor study and customer insights analysis
  • ·In-charge of Product Launches at Country, Distributor & Dealer Levels
  • Analysis of sales report, sales forecasts and relevant financials and reporting on product sales
  • Work with business partners/vendors/printers/tie-up agencies in achieving business and brand objectives
  • Training of Internal and External Team members on all products and brands
  • Product Presentation to Architects, Designers, Developers and Distributors on a regular basis
  • Oversee and liaise new and renewal of Quality certification in the region in line with industry standard


Job Requirements

  • Degree in Marketing/Mass Communications or related fields.
  • Minimum of 8 years of relevant working experience in Marketing/Branding.
  • Prior experience within the Architecture/Construction/Interior Design industries will be highly advantageous.
  • Possess excellent interpersonal and communication skills.

Andy, Wee Ben Ann License No. 02C3423 Personnel Registration No. R1552080

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