Senior Marketing Manager | Sungei Kadut | Building Materials

Location Singapore
Discipline Building & Construction
Job Reference BBBH101058_1627005333
Salary S$6000 - S$10000 per month
Consultant Name Wee Ben Ann, Andy
Consultant Email
Consultant Contact No. 62328831
EA License No. 02C3423
Consultant Registration No. R1552080

Job Description

  • Driving the Overall Marketing & Brand strategy, including the setting of style guides, brand guidelines, in line with the brand vision and value proposition for short as well as long term.
  • Control over all the marketing budget and needs, both ATL & BTL, for all the brands across the region
  • Collaborating with Communication/Media /Public Relations/ Digital/Event agencies and assisting in designing brand communication and deployment plans
  • Devising campaign strategy, roll out plans & evaluation while handling brand management & communication activities
  • Planning and execution of all communications and media actions on all channels, including Digital and social media
  • Assisting in product development, pricing and new product launches as well as developing new business opportunities
  • Creating and managing & deployment of promotional collateral to establish and maintain product branding
  • Budget Management and tracking
  • Competitor study and customer insights analysis
  • ·In-charge of Product Launches at Country, Distributor & Dealer Levels
  • Analysis of sales report, sales forecasts and relevant financials and reporting on product sales
  • Work with business partners/vendors/printers/tie-up agencies in achieving business and brand objectives
  • Training of Internal and External Team members on all products and brands
  • Product Presentation to Architects, Designers, Developers and Distributors on a regular basis
  • Oversee and liaise new and renewal of Quality certification in the region in line with industry standard

Job Requirements

  • Degree in Marketing/Mass Communications or related fields.
  • Minimum of 8 years of relevant working experience in Marketing/Branding.
  • Prior experience within the Architecture/Construction/Interior Design industries will be highly advantageous.
  • Possess excellent interpersonal and communication skills.

Andy, Wee Ben Ann License No. 02C3423 Personnel Registration No. R1552080

Please note that your response to this advertisement and communications with us pursuant to this advertisement will constitute informed consent to the collection, use and/or disclosure of personal data by ManpowerGroup Singapore for the purpose of carrying out its business, in compliance with the relevant provisions of the Personal Data Protection Act 2012. To learn more about ManpowerGroup's Global Privacy Policy, please visit