Job Description

• Manage brand and product marketing initiatives to drive revenue and engagement.
• Develop strategic partnerships that promote brand and company objectives
• Oversee the end to end marketing process from conception to execution across all channels (trade marketing strategies, digital, CRM, etc)
• Spearhead social content strategy across all channels by crafting clear and compelling copy through various mediums, including social media, blog posts, and newsletters.
• Manage paid advertising campaigns across channels (e.g. paid search, social media, etc.)
• Build and maintain relationships with media stakeholders
• Collaborate with eCommerce team and agencies (media, events and Public Relations) to develop and execute retail promotions, brand campaigns, and product launches.
• Prepare monthly reports to analyze brand and competitor performance, gather insights and identify growth opportunities.
• Stay abreast on industry/market trends

Requirements

• Diploma/Degree in business, marketing, or a related field.
• Minimum 2 years of marketing experience
• Experience in FMCG / beauty industry is advantageous
• Familiar in event marketing, trade marketing, digital marketing (e-commerce, IG, TikTok), public relations
• Experience in Adobe suite & Wordpress

Tng Wess Lee License No.: 02C3423 Personnel Registration No.: R1551835

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