Sr. Platform Account Partner (Programmatic - Channel Mgt.)

Location Singapore
Discipline Media
Job Reference BBBH109092_1641966871
Salary Negotiable
Consultant Name Andalan Rvin James Murillo
Consultant Email james.andalan@manpower.com.sg
Consultant Contact No. 62325731
EA License No. 02C3423
Consultant Registration No. R1331697


Job Responsibilities:

  • Generate revenue towards a defined target established for a specific set of customers / products / Markets or combination thereof.
  • Grow revenue from agency trading desks, networks and direct advertisers of the client
  • Maintain high customer satisfaction with Channel Partners, end customers, and other intermediaries
  • Use data and analytics and convert them into actionable insights.
  • Cultivate good relationships while serving as the face of the client with each agency's trading desk / network
  • Collaborate with account teams to drive business for direct customers via the exchange
  • Drive Account planning and revenue generation from identified partners in each territory
  • Engage at Senior level with major identified customers, and support local leadership team in programmatic conversations.
  • Participate in a high-performing account team Drive adoption of PMP partnership opportunities
  • Provide direction and feedback to the team on how to identify solutions, manage client expectations, and develop new business
  • Use data to proactively share insights into the customer segment to inform policies, manage channel conflict, and exploit revenue opportunities
  • Troubleshoot partners campaign activity, and partner with the Bidder Development teams to maximise revenue from external DSP's.
  • Where appropriate, work with the marketing team to develop and assist in events for customers
  • Be the Programmatic Expert
  • Be the subject matter expert on all things relating to the client across Display, Video, Mobile and Nativefor3P demand, programmatic buying, and the evolution of the business in that direction
  • Provide critical customer and market feedback to our product, monetization and management teams to ensure we remain as relevant and competitive as possible, missing no opportunities.
  • Partner with the Demand teams to identify right engagement opportunities, to ensure revenue is maximized via client's DSP and engage with Partners when 3rd Party demand tools are being used.
  • Provide thought leadership within the industry as it relates to ad exchanges ad programmatic buying technologies at events/panels etc.
  • Attend and participate at conferences, seminars, and industry events
  • Develop relationships with third party companies including data providers, data exchanges, ad verification companies, and supply side platforms that catalyze our exchange business with agencies and direct advertisers
  • Key Success Criteria Market Programmatic Revenue achievement
  • Programmatic revenue growth from an increasing number of Channel Partners Revenue via DEAL ID Market satisfaction as measured by internal partner feedback.



Job Requirements:

  • A deep understanding of the online advertising display space with a focus on exchange and audience-based selling, the tools and technology that enable it, as well as the various intermediaries that sit in between Advertisers and Publishers
  • Ability to use data and other resources to generate actionable insights for customers.
  • Sales and Account Management experience with a solid background in display advertising sales, preferably with 5 years in the Internet Media Industry
  • Experience with partner/channel management, business development and negotiations with executives that may be C-level, SVP or VPs within their organizations
  • Bachelor's Degree in IT, Marketing, Business or any related discipline
  • Experience with direct advertiser sales, including negotiations and management of strategic partnerships at senior levels within the marketing division and agency

Rvin James Murillo Andalan EA License No.: 02C3423 Personnel Registration No.: R1331697

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