Role: Trade Marketing Executive - F&B FMCG
Responsibilities:
- Play a key role in achieving company sales target & category growth through developing & implementing BTL strategies within brands guidelines as well as customers' & shoppers' expectations
- Drive & facilitate smooth and effective implementation of brand plans (pricing, trade marketing, ROI analysis, margins)
- Develop and implement strategic, tactical creative plans to drive sales and ensure brand growth through various marketing and trade marketing plans, adding value to assigned brands
- Review marketing plan and activities with Sales team to evaluate effectiveness and execution of brand targets (distribution and trade marketing activities) and implement methods that will result in greater or heightened efficiency
- Ensure efficient management of A&P budget / funds by monitoring sales against expenditure by sector on a monthly basis
- Assist, support and organize trade fairs, promotions, events and road shows
- Manage and control inventory holdings
- Submit monthly inventory and depletion reports with analysis to respective suppliers
- Develop new and consolidate existing relationship with business partners / suppliers and or trade partners
- Assist in preparation and negotiation of proposal for contracts
Requirements
- Candidate must possess at least a Bachelor's degree in Business studies/Administration/ Management, Marketing or equivalent
- Minimum 1-2 years of relevant working experience in FMCG industry or in brand management / trade marketing
- Good team player, able to work with colleagues at all levels to achieve business objectives
- Possess business acumen embraced with excellent communication skills
- Good analytical skills, partnered with positive attitude and high learning agility, and can take on new challenges / responsibilities
- Self-motivated, proactive and results oriented
Shinn, Hongyou Huang EA License No.: 02C3423 Personnel Registration No.:R1768063
